For the 2025 Mid-Autumn Festival, Tai Thong continues to assert its position in the mooncake sector by repositioning corporate gifts towards a premium approach. Besides offering a collection of exquisite gift boxes, the brand also redefines the value of gifts: a combination of modern aesthetics, Eastern culture, and personalized experiences designed to touch the recipient's heart.

Tai Thong's 2025 Tinh Quang Doan Vien Mid-Autumn Festival collection. Photo: Tai Thong Bakery

Tai Thong's 2025 Tinh Quang Doan Vien Mid-Autumn Festival collection. Photo: Tai Thong Bakery

According to Tai Thong's observations, the Mid-Autumn Festival has long been a peak season for corporate gifting. The demand for gifts on this occasion is increasing. Gifts are not only for maintaining partnerships, but also for businesses to express their class and personality.

Gifting trends are shifting from perfunctory presents to products invested in experience, emotion, and personalization. According to a Deloitte Digital study, brands investing in personalization can increase revenue by up to 48% and customer loyalty by up to 71%. Notably, 36% of customers are now actively seeking personalized experiences in products or services.

Tai Thong is a premium imported mooncake brand that has been present in Vietnam for over a decade. From the beginning, the brand has identified corporate clients as a key pillar in its seasonal development strategy.

Each year, Tai Thong refreshes the form and value of each collection: from design aesthetics and functionality to the story behind each gift box. This investment helps the brand maintain its leading position, gradually building corporate gifting into an art of connection, where each gift becomes a "brand interface."

Tai Thong's 2025 Mid-Autumn Festival collection, named Tinh Quang Doan Vien (Shining Reunion), continues to affirm its position in the premium gift segment. Inspired by shining moments in the journey of connection, the designs convey the message: each gift is a symbol of connection and can "tell a story" through light, flavor, and emotion.

Among them are the Nhat Nguyet Giao box with the motif of the intersection between day and night, Cat Quang Nien with metallic hues as a wish for prosperity and fulfillment, and Luc Bao Trap inspired by Eastern jade. Each design is a harmony between traditional culture and contemporary aesthetics. Inside each box are selected flavors, from Azuki red bean and Okinawa taro with coconut milk to Musang King durian snow skin, all contributing to a complete experience for the recipient.

Premium assorted mooncake with scallops and shredded chicken floss. Photo: Tai Thong Bakery

Premium assorted mooncake with scallops and shredded chicken floss. Photo: Tai Thong Bakery

The brand continues to demonstrate its commitment to innovation by applying Starlight Film technology for the first time – a sparkling light effect on mooncake boxes. This design creates an attractive appearance and helps convey the collection's message: transforming each gift box into a unique, emotional, and meaningful edition.

This is why more than 5,000 businesses, large and small, have chosen Tai Thong over the years. Many businesses, from banking, real estate, and insurance corporations to brands in technology, cosmetics, and education, use Tai Thong's products to convey appreciation and build connections with customers, partners, and employees. Many customers explain their decision as stemming from the "delicious cakes, beautiful designs," and the specialized support system for B2B customers: volume discounts, accompanying gifts, custom greeting card design, and logo printing.

In addition, the brand also focuses on logistical aspects that are often overlooked but play an important role in the purchasing experience: from secure packaging and on-time delivery to order information security and flexibility in handling unexpected issues.

Mr. Huy Nguyen - CEO, Co-Founder of Tai Thong Bakery. Photo: Tai Thong Bakery

Mr. Huy Nguyen - CEO, Co-Founder of Tai Thong Bakery. Photo: Tai Thong Bakery

A Tai Thong representative shared that in an increasingly competitive environment, gifts are not just a corporate cultural aspect, but have become an emotional bridge between the brand and the recipient – a place to demonstrate meticulousness, aesthetic taste, and a spirit of appreciation for partners. A suitable gift not only conveys wishes but also tells a story about the values and vision of the gifting business.

Diep Chi