A company representative stated that as public attention fragments and media speed intensifies, brands demand "real-time marketing" from modern advertising platforms. The ability to quickly react and deliver timely content has become a key measure of a media platform's operational capability.

Chicilon Digital Media recently demonstrated its rapid deployment capability following the SEA Games 33 football final. Within just 19 minutes of the match concluding, at the height of public excitement, Chicilon completed the entire process from receiving information and creating content to coordinating its broadcast. Utilizing its Trend Jacking feature, a congratulatory message, celebrating the victory, was simultaneously displayed across its nationwide network of digital screens in buildings. This event underscored the company's ability to achieve "nationwide coverage in moments."

Within 19 minutes after the SEA Games 33 final, elevator screens displayed congratulatory content for the Vietnam national football team. Photo: Chicilon Digital Media.

Chicilon's representative explained that Trend Jacking, developed over recent years, serves as a real-time content response mechanism. This feature relies on three main pillars: a synchronized content management system (CMS), a nationwide network of digital screens, and a standardized publishing process. This enables high-interest events to transcend mere "social media discussions," transforming into large-scale, visible, and easily accessible media resources.

In contrast to traditional out-of-home (OOH) advertising, which demands extensive production and scheduling, Chicilon Digital Media's immediate deployment capability significantly reduces the time between an "event occurrence" and "content going live." This allows brands to achieve effective visibility during an event's peak, boosting communication effectiveness and enhancing memorability.

Industry experts observe that the blend of rapid response and nationwide reach signals a shift in digital out-of-home (DOOH) advertising. The model is moving from "static display" to "real-time interaction." Consequently, DOOH screens are becoming a crucial link in systems disseminating social and urban hotspots.

As the DOOH industry evolves, Chicilon Digital Media continues investing in its real-time content response capabilities and optimizing system coordination. The company aims to offer brands timely, flexible communication solutions, aligning with the modern information pace.

(Source: Chicilon Digital Media)