According to HoSE statistics, VPS maintained its leading position in brokerage market share based on transaction value in the first half of the year, holding 16.02%. This represents a decrease from its 18.26% share in 2024.

VPS also led market share on the Hanoi Stock Exchange (HNX) and UPCoM, both at approximately 19%. In derivatives trading, they held a significant lead over competitors with a 47.71% market share.

SSI experienced the most substantial market share growth, gaining 1.29 percentage points to reach 10.47%. Last year, their market share on HoSE was only half of VPS's, but the gap has narrowed considerably.

The middle and lower ranks of the leaderboard remained largely unchanged, with Vietcap being the only securities firm to climb from 5th to 4th place. Vietcap's market share increased from 6.08% last year to 6.81% in the first half of this year.

There are currently 78 member securities firms in the Vietnamese stock market.

Competition for market share is intensifying, as evidenced by the narrowing gap between securities firms. During the annual general meeting of shareholders at the end of April, leaders of many securities companies stated that expanding market share is a major objective in their business plans.

Vietcap aims to maintain its 5th place position in brokerage market share on HoSE by focusing more on individual customers and developing a comprehensive ecosystem encompassing stocks, bonds, derivatives, deposit products, and asset management.

Meanwhile, when discussing their market share development strategy with shareholders, SSI leadership stated that the company is "maximizing and expanding its reach to general customers to increase the number of customers in the future", particularly targeting young investors. However, SSI is not aiming to gain market share at any cost.

HSC stated they will implement more attractive business incentives to motivate their brokerage team to develop new clients and achieve their market share goals.

Many securities firms are also continually reducing margin lending rates to stimulate financial leverage and increase transaction value market share. Standard interest rates, previously ranging from 14-15% per year, have now decreased to 12-13%. Preferential loan packages with various binding terms have also seen interest rates drop from 9% per year to 6-7%.

Phuong Dong