The event, titled "True North: The Legacy of Purity", gathered representatives from the American Chamber of Commerce in Vietnam (AmCham Vietnam), healthcare experts, strategic partners, and guests from the healthcare sector.

The program took place as Vietnamese consumers show increasing interest in the quality, origin, and transparency of nutritional products. A brand representative stated that inspired by "True North", a symbol of the right direction and sustainable values, the program conveyed Nordic Naturals' development philosophy, pursued for over 30 years, comprising three core elements: science, transparency, and purity.

A highlight of the program was the "Unlock the Power of Omega-3s" panel discussion, where experts discussed the role of Omega-3s in health and the criteria to consider when choosing products.

Experts shared insights on the role of Omega-3s during the panel discussion. *Photo: Nordic Naturals*

According to the speakers, beyond EPA and DHA content, consumers are increasingly concerned with factors such as fish oil freshness, oxidation control, raw material sources, production processes, and transparency in quality testing.

The event featured John Stockman, CEO of Nordic Naturals and a board member of the Global Organization for EPA and DHA Omega-3s (GOED), an international organization promoting quality standards and sustainable development in the Omega-3 industry.

John Stockman, CEO of Nordic Naturals, spoke at the event. *Photo: Nordic Naturals*

John Stockman views Vietnam as a market where Nordic Naturals anticipates long-term growth.

He stated that the brand aims to collaborate with experts and partners to raise awareness of nutritional science, encouraging consumers to choose products based on scientific evidence, quality, and transparency.

Jack Hong, CEO of Greenwise, the exclusive distributor of Nordic Naturals in Vietnam. *Photo: Nordic Naturals*

Greenwise, Nordic Naturals' exclusive distributor in Vietnam, co-organized the event, marking the initial step in the brand's development strategy for the Vietnamese market.

A Greenwise representative explained that the company aims to not only provide internationally standardized products but also to educate consumers on scientific Omega-3 selection criteria: purity, freshness, oxidation control, and transparency in quality testing.

Through the event, Nordic Naturals affirmed its long-term investment commitment in Vietnam, aiming to strengthen cooperation with healthcare professionals and partners to help elevate consumer awareness regarding Omega-3 selection standards.

Experts and guests at the event. *Photo: Nordic Naturals*

Established in 1995 in the US, Nordic Naturals is a brand specializing in Omega-3 products, currently available in over 35 countries. In Vietnam, Greenwise exclusively distributes the brand's products.

(Source: Greenwise)