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Saturday, 16/5/2026 | 09:01 GMT+7

Vertu launches 'trade-in' program with subsidy policy

iPhone, Samsung, and select phone users can upgrade to Vertu through a "trade-in" program featuring a unique appraisal and subsidy policy.

Vertu Vietnam, the official distributor and retailer of Vertu in the domestic market, has introduced a "trade-in" program. This initiative allows users to exchange their old devices for new ones by paying an additional fee, a popular method to stimulate purchasing. Such policies are commonly applied to phones, tablets, laptops, and other technology devices.

"The Vertu trade-in program is an experience upgrade, targeting users who wish to transition from common phone models to devices offering higher personalization, enhanced security, and a dedicated service ecosystem," a representative stated.

The "trade-in" policy helps Vertu reach new domestic user groups. *Vertu Vietnam*

Under the new policy, owners of Apple, Samsung phones, and other select models (on the trade-in list) can bring their devices to one of the four Vertu stores in Sai Gon ward, TP HCM, for appraisal or request support at a designated address. After the old device is inspected according to system criteria, customers will be advised on a suitable Vertu model, the subsidy amount from the distributor, and the remaining payment after deducting the old device's value, the company representative explained.

The company also specified the applicable formula: the new Vertu price minus the distributor's subsidy and the trade-in value of the old device. This method helps customers easily visualize the actual cost of upgrading, rather than just focusing on the initial listed price.

The "trade-in" program is valid until 15/6. *Vertu Vietnam*

A Vertu Vietnam representative noted that in the luxury phone segment, the "trade-in" should not be viewed as a discount. Instead, it offers a valuable opportunity to "establish a clear upgrade path for customers"—transitioning from their current device to an experience with higher demands for security, personalization, and authentic services.

"For businesspeople or those with high security requirements, phones are directly linked to data, financial transactions, work communications, and personal images," the representative analyzed. "While a common smartphone can meet daily needs, individuals who regularly handle important information typically have stricter selection criteria. The device needs to provide a sense of control, stability, and privacy during use."

Phone enthusiasts can participate in the "trade-in" program at four store branches in central TP HCM. *Vertu Vietnam*

When participating in the program, users receive detailed advice on models based on their specific needs. For those prioritizing data security and work efficiency, the Vertu Agent Q is an option—developed as an AI smartphone, combining premium design, a proprietary ecosystem, and multiple layers of security. Meanwhile, the Vertu Signature V 4G model is suitable for those seeking an iconic device for private communication and establishing presence in relationships. The Quantum Flip foldable model appeals to design and fashion enthusiasts who value privacy.

(Source: Vertu Vietnam)

Vertu Vietnam is the official distributor and retailer for Vertu England. By participating in the Vertu trade-in program, users receive device appraisal according to established procedures, product consultation, and access to full genuine benefits, including: clear product origin, a service ecosystem, warranty, and after-sales care.

Vertu store locations:

Chi nhanh 1: 19 Dong Khoi, Sai Gon ward, TP HCM

Chi nhanh 2: Caravelle Hotel Saigon, 19-23 Cong truong Lam Son, Sai Gon ward, TP HCM

Chi nhanh 3: Majestic Hotel Saigon, 1 Dong Khoi, Sai Gon ward, TP HCM

Chi nhanh 4: Rex Hotel Saigon, 141 Nguyen Hue, Sai Gon ward, TP HCM

Hotline: 0877 999 979

Fanpage: Vertu Viet Nam

Website: https://vertuvietnam.vn

By VnExpress: https://vnexpress.net/vertu-trien-khai-thu-cu-doi-moi-kem-chinh-sach-tro-gia-5074372.html
Tags: Vertu trade-in Vertu Vertu Vietnam

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