The wealth management needs of high-net-worth clients are currently undergoing a transformation. Many families no longer prioritize individual financial solutions but instead seek a cross-generational wealth management model. This approach connects assets, cash flow, and investment strategies within a common structure to ensure long-term inheritance and optimization.

Responding to this demand, VPBank introduces its Family Banking service for Private clients. This service provides a long-term family financial management solution, supporting the preservation, growth, and transfer of wealth across multiple generations.

VPBank Family Banking aims to honor elite families. *Photo: VPBank*

The privileges are structured around a family wealth management model, based on the total family assets rather than individual assessments. Members sharing a Family ID can collectively access the exclusive privileges and services designed for Private clients.

For the Heritage Family tier, applicable to families with total assets starting from 100 billion VND, all family members will be designated at the highest membership level, Official-Private, and enjoy the full suite of elite privileges.

A bank representative stated that this model also allows younger family members to gain early exposure to wealth management principles and Private Banking services, thereby establishing a foundation for future asset inheritance.

The Family Banking service is expected to foster connections among family members. *Photo: VPBank*

Regarding financial incentives, each member receives a complimentary premium account valued at up to 55 million VND. The bank also applies a policy of an additional 0.4% interest on deposits and offers free international money transfers within the same Family ID, catering to families with cross-border transaction needs.

Beyond financial solutions, Family Banking integrates numerous lifestyle privileges, such as unlimited access to domestic airport lounges. Family IDs that maintain the stipulated balance can also participate in the "Phong vi thuong luu" (Elite Lifestyle) program, which offers exclusive benefits in resorts, dining, healthcare, and arts.

According to a VPBank representative, these privileges are designed to align with each family's long-term wealth management strategy, extending beyond mere short-term promotional programs.

Specialized financial advisors provide services to clients. *Photo: VPBank*

Launched in 10/2025, VPBank Private is a specialized financial service for VPBank's high-net-worth clients. It is supported by a team of expert advisors dedicated to providing optimal and sustainable financial solutions. This ecosystem focuses on three core value groups: specialized financial solutions, optimized transactions, and elite privileges. Each financial and non-financial solution is individually tailored, offering distinct privileges to every member.

(Source: VPBank)

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