Economic pressures no longer solely drive young people to accumulate for the future. Instead, they prioritize balancing work, health, and experiences that offer immediate value. However, to be ready to step out of their comfort zones, many are also more concerned with preparing for potential risks.
This trend is reflected in Deloitte's 2026 Global Gen Z and Millennial Survey, conducted with nearly 23,000 individuals across 44 countries and territories. The report shows that the cost of living remains the top concern for Gen Z (37%) and Millennials (40%). Nevertheless, long-term economic pressure is also causing many young people to shift their priorities from accumulating for distant goals to focusing on mental health and current life balance.
This trend also aligns with Booking's 2026 Travel Predictions Report, where 71% of global travelers state they prioritize trips that offer rejuvenation, well-being, and mental restoration.
However, many economic experts suggest that the gap between the desire to "live life to the fullest" and actually stepping out of one's comfort zone remains significant. Many young people express concerns about unforeseen situations such as unexpected medical expenses, traffic incidents, travel accidents, lost luggage, or needing assistance abroad. These worries cause many to carefully consider each decision. Consequently, young people no longer choose between living life to the fullest or living safely. Instead, they seek to both enjoy experiences and proactively prepare for potential risks.
 |
Young people participating in an outdoor excursion, nature-based travel. *Photo: AAA Insurance* |
In this context, non-life insurance is gradually becoming a valued part of contingency planning. With over 20 years of experience in the non-life insurance sector, AAA Insurance develops solutions addressing practical daily needs.
These include Health Insurance 5.0, which supports benefit payments when customers face health issues, helping to reduce the burden of inpatient and outpatient medical costs. Motor Vehicle Insurance protects customers against risks and losses from collisions or traffic incidents. Travel Insurance accompanies customers through potential travel situations such as accidents, lost luggage, flight delays, and other incidents.
 |
Users learning about insurance products. *Photo: AAA Insurance* |
A company representative explains that the value of insurance extends beyond financial support during incidents; it also lies in its ability to provide companionship in emergencies. Rather than navigating health issues, traffic incidents, or travel problems alone, insured individuals can receive guidance on handling situations, timely medical assistance, or rescue. This support helps customers feel more secure when pursuing their plans.
Beyond product development, AAA Insurance also invests in technology infrastructure to enhance customer experience. The company applies artificial intelligence (AI), virtual assistants, and digital platforms to help customers access information, participate in insurance, and complete online procedures faster, suited to the pace of young generations.
Through its product and service portfolio, AAA Insurance hopes to help customers proactively cope with potential risks, thereby becoming more confident in their studies, work, and experiential journeys.
Thai Anh
Find detailed information about AAA Insurance packages on the website.
