Boss has launched its new "Boss Zone" campaign, showcasing a line of dynamic and modern sportswear. The brand explained that "Zone," in sports, refers to a state of intense focus and heightened reflexes, achieved through discipline and exhilaration. Embodying this spirit, American tennis player Taylor Fritz was chosen as one of the two faces of the collection.

Taylor Fritz, ranked world number 4 in singles by the Association of Tennis Professionals (ATP) in 2024, is pictured in the new campaign. He wears simple black and white sportswear, highlighting his strength and masculinity. His focused gaze and serious expression convey the image of an athlete ready for competition.

The polo shirts, shorts, and accessories are crafted from premium materials with precise stitching, ensuring comfort during movement and competition.

The second face of the new collection is 2021 Wimbledon runner-up Matteo Berrettini. The Italian tennis player is known for his speed, technique, and strategic play.

Like all Boss Zone items, Berrettini's apparel is designed with UV protection for outdoor training. The lightweight and breathable materials, from the polo shirt to the wristbands, help maintain peak performance in all weather conditions. The minimalist yet refined design, combining functionality and style, enhances his confidence and on-court presence.

The apparel incorporates HEIQ Smart Temp technology, allowing the clothing to adapt to the body's needs. This technology provides intelligent cooling and moisture control, while effectively neutralizing odors during intense physical activity.

In addition to tennis apparel, Boss also focuses on golf wear, optimizing design for both movement and aesthetics. The collection balances on-course etiquette with dynamic everyday style. A key feature is the use of high-performance materials that regulate body temperature according to activity levels.

For Boss, fashion is not just about appearance, but a statement of living. The German brand portrays the image of a modern gentleman: dynamic, confident, and ready to push boundaries.