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Wednesday, 11/2/2026 | 13:01 GMT+7

Canifa wins 'brand reaching out to the world' award at WeChoice Awards 2025

Canifa received the "brand reaching out to the world" award at the WeChoice Awards 2025 ceremony, honoring its achievements in international integration.

Over 25 years of development, Canifa has earned several international certifications: Cotton USA for quality and sustainable cultivation of world-leading cotton; Woolmark, a global standard for wool quality control; and OEKO-TEX Standard 100, ensuring the safety of apparel products for consumers.

Canifa representatives (7th from left) accepted the award at WeChoice 2025. Photo: Canifa

The Canifa production complex in Van Giang operates under LEED, a global green building standard focused on energy optimization, waste reduction, and sustainable development. This foundation enables the brand to deepen its participation in the global supply chain and enhance its competitiveness as a Vietnamese enterprise in the international market.

The Canifa Van Giang complex received LEED certification, a green design and verification standard system. Photo: Canifa

Beyond meeting international standards, Canifa invests in production automation technology and a specialized lab system for material research, development, and strict quality control. Modern machinery lines allow the brand to increase production capacity while ensuring stable and consistent product quality.

Building on this foundation, Canifa continuously expands its product portfolio to suit Vietnam's climate and consumer needs. Offerings range from soft, absorbent cotton USA items and anti-UV SPF50+ sunscreen products to Heatplus thermal shirts, Wicking fiber technology with three features: quick-drying, sun protection, and high durability, and ultralight down jackets. Each product prioritizes comfort, safety, and high applicability for daily use.

Canifa brand products. Photo: Canifa

Canifa originated as Hoang Duong Company, established in 1997, focusing on garment and export fiber production. The brand entered the domestic market in 2001. From its inception, the company chose a development path based on systematic, sustainable production, strict quality control, and adherence to international standards.

After more than two decades, Canifa has built a sustainable ecosystem based on three pillars: green operations, green partners, and green products. This represents an environmental commitment and a long-term strategy to improve consumers' quality of life.

Canifa currently operates nearly 100 stores nationwide and has expanded its online sales channels through its website, dedicated app, and e-commerce platforms such as: Shopee, Lazada, and TikTok Shop. In a competitive retail market, the brand maintains stable growth due to its adaptability and digital transformation strategy.

In 2024, Canifa received the Better Choice Award for Innovation at the Wechoice Awards, the Human Act Prize from Nhan Dan Newspaper and VCCorp, and the National Brand title announced by the Ministry of Industry and Trade. Guided by its "fashion for all" vision and mission to "bring the joy of dressing well every day to millions of Vietnamese families," Canifa integrates social responsibility into its corporate DNA. The brand implements long-term community programs like "Winter Warmth" and "New Clothes for a Green Journey," alongside various disaster relief efforts and employee welfare initiatives.

With a team of over 1,000 employees nationwide, Canifa creates thousands of jobs while continuously investing in training and human development, which is crucial for the company's long-term sustainable development strategy.

Nhat Le

By VnExpress: https://vnexpress.net/canifa-dat-giai-thuong-hieu-vuon-minh-ra-bien-lon-tai-wechoice-awards-2025-5039984.html
Tags: sustainable fashion international standards Canifa

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