The 26-year-old singer was one of the guests at the French fashion house's Spring/Summer 2026 menswear show. The event was part of Paris Fashion Week, which ran from 24/6 to 29/6.

Hieu Thu Hai paired a denim jacket embellished with snowflake-shaped rhinestones with cargo pants. At the show, he met and interacted with many famous faces from various fields—favorites of Louis Vuitton from Europe and Asia, including South Korean rapper Loco.

South Korean rapper J-Hope opted for the French fashion house's signature checkered jacket, paired with a pastel pink tie.

On social media, Hieu Thu Hai was praised for his cool style, which was considered no less impressive than that of French center-back Jules Kounde—a football player known for "challenging all fashion boundaries".

In the front row, the Vietnamese singer was seated next to Thai actor Nattawat Jirochtikul (nicknamed "Fourth").

Hieu Thu Hai arrived in Paris on 23/6 to participate in several activities, including attending parties and fashion shoots on the streets of Paris. He made an impression with a butter-yellow denim outfit—one of this year's hottest colors—combined with a light green bag.

Many other stars also attended the show, including Hong Kong singer Jackson Wang, Japanese singer Yuta, and actor Gong Yoo (from left to right). The event was held in the neighborhood surrounding the Pompidou Center. The runway was decorated with giant blocks depicting the popular Indian game Snakes and Ladders. With the luxury market in China declining, Louis Vuitton is targeting India with this show—a country with the world's largest population and a rapidly growing middle class.

Hieu Thu Hai shows off his style on the streets of Paris.

The singer sported an all-black outfit consisting of a cardigan, loose-fitting pants, and chunky shoes. In the past two years, Hieu Thu Hai has risen to become one of the most stylish rappers thanks to his collaboration with stylist Freddy Nguyen. As a result, he has secured numerous advertising contracts and brand ambassador roles.

The singer's real name is Tran Minh Hieu, and he was born in Ho Chi Minh City. He rose to fame after participating in the first season of King of Rap in 2020. The artist was nominated for Breakthrough Singer at Lan Song Xanh 2022. In 2024, he participated in the show "Drunk Brother" and won first place. The rapper has 1.6 million monthly listeners on Spotify and has created hits such as "Khong The Say", "No Love No Life", and "Exit Sign".

Sao Mai

Photos, video: Provided by the artist