The brand generated buzz with the online launch of its Autumn/Winter 2025 collection, featuring underwear-inspired designs for items like coats, dresses, flared trousers, hair clips, high heels, and handbags, according to Yahoo.
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Jenny Fax hair clips are available in three versions: blue, black, and pastel pink. Photo: Jenny Fax |
Jenny Fax hair clips are available in three versions: blue, black, and pastel pink. Photo: Jenny Fax
Among the designs, the 17,600 Yen (3.1 million VND) hair clips, limited to 500 pieces, sold out the fastest. The accessories are made of plastic and metal, adorned with ribbons and miniature satin and lace panties. Other lingerie-inspired pieces, ranging from 16,500 to 71,500 Yen (2.9 to 12.7 million VND), also saw brisk sales, selling out within a month.
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Jenny Fax's cross-body bag and cut-out high heels. Photo: Jenny Fax |
Jenny Fax's cross-body bag and cut-out high heels. Photo: Jenny Fax
On social media, many praised the designs as cute and unique. However, others felt that such hair clips and bags were suitable only for fashion shoots and impractical for daily life due to their risque nature. Fashion houses like Nensi Dojaka, J.W.Anderson, Dries Van Noten, Fendi, Loewe, and Gucci are among the prominent proponents of this style.
This bold and confident fashion trend, carrying a message of female empowerment, is embraced by numerous celebrities, including Zendaya, Emily Ratajkowski, and Vietnamese stars such as Toc Tien, Hoang Thuy, Ho Ngoc Ha, and Thanh Hang.
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A girl wearing a satin dress with a bodice inspired by underwear. Photo: Instagram estherbunny |
A girl wearing a satin dress with a bodice inspired by underwear. Photo: Instagram estherbunny
Jenny Fax was founded in 2011 by designer Shueh Jen-Fang. The brand's clothing draws inspiration from childhood, offering youthful and unconventional pieces for young people and those with a daring fashion sense.
Jen-Fang was born in 1979 in Taiwan. She studied garment technology for three years at a fashion art school in Taiwan, followed by fashion design and pattern making at ESMOD International Paris, France, and Ecole Nationale Superieure des Arts Visuels, Belgium. Before establishing her own brand, Jen-Fang designed for Japanese fashion house Mikio Sakabe in 2006.
Hoa Mi (Yahoo, RFWT)
