Coinciding with the opening of its flagship store in Shanghai, China, in early August, the 50-year-old American travel, lifestyle, and accessories brand Tumi announced Chinese actor Wei Daxun as its new brand ambassador for the Asia-Pacific region.

"Both events are important milestones in the brand's expansion and commitment to global travelers," the announcement stated.

Wei Daxun in the new campaign. Photo: Tumi

Wei Daxun in the new campaign. Photo: Tumi

Wei Daxun is a versatile artist, appearing in numerous films, television shows, music programs, and reality shows, and is also known for his philanthropic work. Tumi values his professionalism, discipline, and pursuit of excellence.

"The actor naturally embodies the values that have shaped us for 50 years: precision, innovation, and a forward-thinking spirit," a brand representative said.

Wei Daxun will feature in the third and final chapter of Tumi's "Uncompromisingly Light" 19 Degree Lite campaign – a celebration of innovation and freedom of movement, seen through the eyes of those constantly on the go. In the latest photos and videos, director David Pun and photographer GK capture the tranquility of Wei Daxun's lifestyle as he moves seamlessly between cities, blending scenes with fleeting moments.

On this journey, the actor has several companions suited to his rhythm. The 19 Degree Lite suitcase helps him adapt to any situation, while the Alpha Bravo Navigation backpack provides essential functions for the avid traveler. Through these visuals, Wei Daxun emphasizes that home isn't a place, but a feeling. With consistency in what he carries, he finds the space to move confidently and easily, wherever he goes.

Creative Director Victor Sanz remarked that Wei Daxun brings a fresh energy that aligns with the brand's values. "He is a true reflection of the modern global traveler: purposeful, dynamic, and always in motion," he said.

Wei Daxun expressed his excitement and honor in joining the Tumi family. "I admire the brand's dedication to quality and its timeless appeal. The collections serve real life, accompanying me wherever I go and whatever I do," he added.

Wei Daxun is impressed with the brand for its design, storytelling, and impact on the travel and lifestyle sector. Photo: Tumi

Wei Daxun is impressed with the brand for its design, storytelling, and impact on the travel and lifestyle sector. Photo: Tumi

Prior to Wei Daxun, the brand announced regional ambassadors from various fields, including racing driver Lando Norris (McLaren Formula 1 team), and golfers Nelly Korda (LPGA Tour) and Ludvig Åberg (PGA Tour).

Wei Daxun in the new campaign. Video: Tumi

Dong Ve

Tumi Stores

Ho Chi Minh City:

Branch 1: 80A Nguyen Du Street, Saigon Ward

Branch 2: Ground Floor, Saigon Centre, Saigon Ward

Branch: Ground Floor, Crescent Mall, 101 Ton Dat Tien Street, Tan My Ward

Hanoi

Branch 1: 2nd Floor, Trang Tien Plaza, 24 Hai Ba Trung Street, Cua Nam Ward

Branch 2: 1st Floor, Lotte Mall Hanoi, 272 Vo Chi Cong Street, Tay Ho Ward