On the morning of 15/5, nearly 400 guests, including city leaders, nutrition experts, partners, artists, and customers, attended the "grand anniversary celebration" event for Nutifood GrowPLUS+ at JW Marriott, TP HCM. This event was dedicated to the milk brand. On this occasion, Nutifood also announced an international collaboration and the brand's upcoming development plans.

This event also served as an opportunity for Nutifood GrowPLUS+ to reflect on its research and product innovation journey. Starting as a solution for malnourished and stunted children launched in 2012, by 2013, it was clinically proven to effectively support weight gain and height increase. Currently, Nutifood GrowPLUS+ has expanded its portfolio to over 10 product lines.

Guests at the Nutifood GrowPLUS+'s "grand anniversary celebration" event. Photo: Nutifood GrowPLUS+

In 2020, the company established the Nutifood Sweden Nutrition Research Institute, introducing the FDI formula, which built a foundation for "strong immunity and good digestion" for Vietnamese children. This formula has been integrated into all Nutifood GrowPLUS+ products since then.

Many artists who are parents of young children have also trusted Nutifood GrowPLUS+ for many years. Photo: Nutifood GrowPLUS+

According to NielsenIQ, Nutifood GrowPLUS+ has consistently maintained top market share positions in revenue for powdered milk and ready-to-drink milk for children over the past six years (2019 - 2024).

After more than a decade, the company has supported many children during their early years. According to the company, this anniversary is an opportunity to express gratitude to customers and introduce the brand's development orientation. During the event, 20 artists and athletes, including Vo Tan Phat, Lieu Ha Trinh, Sam, Nguyen Cong Phuong, Nguyen Quoc Cuong, Pham Ly Duc, and Nguyen Viet Hoang, sent their congratulations via video messages.

Phuong Trinh Jolie and Hanh Sino performed the song "Du nang hoa se no" (Flowers will bloom with enough sun). The performance recreated the origin story of Nutifood GrowPLUS+, featuring images of the founding team working in a laboratory with an early blender, researching ways to address stunting, thinness, and picky eating among Vietnamese children.

The opening performance of the event expressed the vision of Nutifood GrowPLUS+. Photo: Nutifood GrowPLUS+

Also at the event, Nutifood Vice Chairman Tran Bao Minh made announcements marking Nutifood GrowPLUS+'s significant international development. First, the exclusive FDI nutritional formula, which supports strong immunity and good digestion, recently received a patent from the US Patent and Trademark Office (USPTO), ensuring global intellectual property protection until 2045.

The USPTO evaluated the FDI formula as superior due to its specific combination ratio of 2'FL-HMO and FOS, as well as its clinically proven system that simultaneously supports both the digestive and immune systems in young children.

Tran Bao Minh shared about Nutifood GrowPLUS+'s future development strategy. Photo: Nutifood GrowPLUS+

Minh stated that the FDI formula receiving a patent from the USPTO demonstrates Nutifood's serious investment in nutritional science research. "This achievement reinforces our belief in the journey we have steadfastly pursued for many years – from researching age-specific nutritional needs, developing formulas, conducting clinical trials, to applying them in specialized products to create international-standard nutritional solutions for Vietnamese children", Minh said.

The anniversary milestone is a time for Nutifood GrowPLUS+ to reflect on its development and define its next steps. According to the company, future activities will be more extensive, all aligned with the goal of providing scientific nutritional solutions for children.

The Dan