A brand representative explained that within the Vietnamese Tet reunion, the culture of "invitations" is present everywhere, from family meals to community feasts. A small, brief, simple invitation, uttered at the right moment, is often enough to open up endless stories and memorable moments.

This could be the formal "raise a glass" that younger generations offer to grandparents and parents, fostering connection within the extended family. Or the phrase "stay a while", inviting guests to linger a little longer at the Tet meal to keep the warmth of kinship alive. Meanwhile, "have a bite" and "cheers" demonstrate generosity and openness, serving as an invitation to include everyone and share in the joy.

The Bia Saigon Binh Ngo Tet collection features 8 versions of Tet invitations. Photo: Bia Saigon

Whether people are close friends or strangers, or reuniting after a long separation, a timely and appropriate "invitation" can bridge any gap, creating countless memorable moments together. Thanh Tung, 32 years old, from TP HCM, shared: "Working far from home all year, returning to the countryside to meet relatives can sometimes feel a bit awkward; I don't know how to start a conversation. But just by holding up a beer can and inviting an uncle to 'raise a glass', the atmosphere immediately becomes lively." Tung is not alone; many admit that an invitation at the dinner table is "the perfect excuse to connect with everyone."

Recognizing this cultural beauty, Bia Saigon has incorporated these common spoken invitations into a limited edition beer can collection specifically for the Binh Ngo Tet season. The collection includes 8 beer can designs, each featuring a familiar invitation such as "raise a glass", "share a story", "exchange a verse", "stay a while", "cheers", "offer a wish", "sing a song", and "have a bite".

Beyond the message, this year's collection design also focuses on creating a visual impact. The design maintains the characteristic blue and red tones of the festive atmosphere, while incorporating details symbolizing Tet, such as fireworks, ochna flowers, and peach blossoms.

Bia Saigon hopes that when users hold a beer can with these invitations, they will feel a strong urge to connect. Each beer can then becomes a "bridge", helping the holder easily initiate conversation, extend goodwill, and "spread a grand Tet" to those around them. This was the experience of Thu Ha, 29 years old, from Da Nang, at her neighborhood's year-end party. A few new households had just moved into her neighborhood, and people weren't familiar with each other yet, so the party was a bit quiet at first. Ha recounted: "I brought out a carton of limited edition Bia Saigon, suggesting that whoever picked a can should follow the invitation on it. A neighbor picked a can that said 'sing a song', and he sang a sweet bolero that had the whole neighborhood applauding enthusiastically."

Thanks to its appearance and cultural message filled with Tet spirit, the Bia Saigon Tet 2026 collection is a popular gift choice. Ngoc Mai, 26 years old, from Ha Noi, was worried about what gift to buy for her father-in-law during her first year celebrating Tet at her husband's hometown. Seeing the Bia Saigon Tet collection, she immediately bought several cartons. Mai shared: "I specifically chose the 'raise a glass' can so that during New Year's Eve or the first meal of the year, I could personally invite my father-in-law. I hope he will understand my sincerity and respect through that small but heartfelt invitation."

Furthermore, Bia Saigon Lager enhances consumer excitement during Tet with a reward challenge program. Users simply need to purchase Bia Saigon, extend an invitation to family and friends, and share that reunion moment on social media, for a chance to win an iPhone 17 Pro along with thousands of other prizes.

Diep Chi