The "Tet sum vay" program aims to bring Tet joy to nearly 10,000 families, including frontline personnel, disadvantaged individuals, and those in specific regions. Gifts comprise various essential items for Tet needs. The initiative is launched simultaneously nationwide, spanning from north to south, with a focus on border areas, islands, and regions still facing many difficulties.

A company representative presents gifts to disadvantaged families in Nghe An. *Masan*

Masan Consumer collaborates with local authorities, the Vietnam Fatherland Front Committee, trade unions, and social organizations in Nghe An, Hai Phong, Can Tho, Dong Nai, and Ho Chi Minh City. This ensures that support reaches the intended recipients and addresses the actual needs of each locality. A key highlight of the program is "Tet Truong Sa", where the company partnered with Naval Region 4, donating 13 tons of goods to officers, soldiers, and civilians serving in the Truong Sa (Spratly Islands) archipelago. According to a company representative, these gifts from the mainland offer both material value and moral support for those safeguarding national sovereignty.

The company donated 13 tons of goods to officers, soldiers, and residents serving in the island areas. *Masan*

Beyond food aid, Masan Consumer, in collaboration with Ho Chi Minh City University of Medicine and Pharmacy, distributed gifts at free health check-up sites in Bu Dang commune, former Dong Nai district. The company also covered travel costs and provided Tet gifts for patients facing financial hardship, enabling them to reunite with families for the holiday.

Additionally, the company donated 1 billion VND to the Ho Chi Minh City Association for the Support of Poor Patients, funding 201 eye surgeries for seniors. It also sponsored 22 heart surgeries for children with congenital heart defects from disadvantaged backgrounds.

The company brought regional specialties closer to Naval Region 4 soldiers. *Masan*

Masan Consumer states that "Tet sum vay" aligns with its sustainable development strategy, emphasizing a balance between business growth and social responsibility. Beyond providing consumer products, the company aims to create long-term community value through practical social welfare initiatives. This series of activities highlights the role of Vietnamese enterprises in fostering sustainable development, promoting sharing, and ensuring a fulfilling Tet holiday for families across the country.

Hoang Dan