Japanese fashion brand UNIQLO opened its first store in Thanh Hoa on 15/10 at AEON Mall Thanh Hoa. This opening coincided with the mall's launch, drawing a large crowd of residents for shopping and exploration.

The UNIQLO store, approximately 1,000 m2, is located on the ground floor of AEON Mall Thanh Hoa, 15/10.

A highlight at the new store is the UTme! collection, inspired by Thanh Hoa's culture, landscapes, and cuisine. Artist Luong Linh's designs feature local icons such as Sam Son beach, Thanh Hoa fermented pork roll, and Phu Quang lam cake. These designs integrate unique local characteristics into everyday fashion products.

On this occasion, UNIQLO is donating a portion of the UTme! collection's revenue to support Thanh Hoa Children's Hospital through the Hope Foundation. This initiative aligns with the company's commitment to integrate business operations with local social responsibility.

Thanh Hoa Children's Hospital provides inpatient treatment for 1,300 to 1,500 children daily. *Photo: Hospital provided*

With over 2,500 stores worldwide, UNIQLO views its Thanh Hoa opening as a key milestone in its strategy to expand its business network in Central and Northern Vietnam. The company anticipates that this presence will not only meet shopping demands but also create jobs, develop the retail workforce, and contribute to the local community.

In partnership with the Hope Foundation, UNIQLO has previously funded the construction of 7 new schools and donated thousands of clothing items to disadvantaged areas.

Le Hoang