With over seven decades dedicated to Hanoi cuisine and traditional confectionery, Bao Minh developed Bao Minh Heritage. This new brand aims to expand its offerings from traditional sweets to a diverse range of gift products celebrating Vietnamese culture.

The brand utilizes local ingredients, blending artisan expertise with modern production technology and aesthetic design. Products are developed based on distinctive flavors and are also connected to the stories of their ingredients, the craft involved, and the culture of each specialty.

Bao Minh Heritage focuses on gift products for holidays, Tet (Lunar New Year), ceremonial giving, cultural exchange, and personal enjoyment, presented in a style that meets modern demands.

According to a company representative, the development of new products relies on the extensive experience of artisans and skilled workers who have been with the company for many years. Traditional processing techniques combine with modern production technology to ensure quality control and product consistency during large-scale manufacturing.

This approach also helps preserve traditional techniques and skills, while expanding the application of traditional ingredients into new product lines.

Beyond culinary aspects, the new brand incorporates cultural elements into its product and packaging designs. Art is integrated into the gifting experience, connecting products with stories of Vietnamese land, ingredients, and culture.

One of the specialty products introduced by Bao Minh Heritage is "com" (young green rice), developed from a key ingredient deeply rooted in Hanoi's culinary culture.

Bao Minh Heritage "com" product. Photo: Bao Minh

The "com" is carefully selected from local ingredient sources, with the company focusing on factors such as the sticky rice variety, harvest time, and processing methods. The expertise of experienced artisans is applied during ingredient preparation to preserve the distinctive flavor of "com."

From young green rice, the brand develops various products and consumption methods, including "com" ice cream, "com" milk tea, "com" milk, "com" cakes, and lotus sticky rice. This expansion of product forms aims to introduce traditional ingredients into items suitable for contemporary tastes.

Lotus "com" sticky rice, a Bao Minh Heritage product. Photo: Bao Minh

According to the company, "com" is one of the local ingredients chosen for development into a cultural gift line. Through this product, Bao Minh Heritage aims to unlock further value from familiar specialties and broaden access for both domestic and international consumers.

Bao Minh Heritage store, 42 Hang Than, Ba Dinh ward, Hanoi. Photo: Bao Minh

In conjunction with product development, Bao Minh Heritage has opened its first store at 42 Hang Than, Ba Dinh ward, Hanoi. This space showcases the brand's cultural gift products, including those developed from "com."

(Source: Bao Minh Confectionery)

Bao Minh Heritage

Website: https://baominhheritage.com/|

Facebook: https://www.facebook.com/BaoMinhHeritage