Ford might develop a new sedan in the future, despite having previously ceased selling most sedans in the US to focus on SUVs and trucks. This information was revealed by Andrew Frick, President of Ford Blue and Model e, during an interview with Automotive News regarding the company's upcoming product strategy.
Frick's statement has fueled speculation about Ford developing a Mustang-branded sedan. Previously, sources indicated that Ford presented two new Mustang vehicle concepts to its dealer network in 2024: a four-door coupe and an all-wheel-drive off-road vehicle. In 2025, Ford also registered the trademark Mach 4, a name believed to be a potential candidate for a future sedan model.
"We have the Mustang, a model many still consider a traditional oto. Ford will continue to expand the Mustang family in the future", Frick stated.
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A 2025 Ford Mustang GT. *Photo: Road & Track* |
When asked about the potential return of sedans to Ford's product lineup, Frick stated that a segment of customers still chooses this vehicle type, even though the market size has significantly decreased. According to the Ford executive, sedans once accounted for about 50% of oto sales in the US but now represent only about 16-17%.
However, Frick clarified that Ford would only consider developing a sedan if it aligns with the company's existing product portfolio and has reasonable development costs. This approach, according to the executive, also guides Ford's strategy for several affordable future vehicles. While Frick did not explicitly name Mustang in this particular statement, The Drive suggested that the sedan he referred to is likely a Mustang variant, given his earlier comments about expanding the brand.
Ford previously drew attention by discontinuing numerous sedans from the North American market, including the Fiesta, Focus, and Fusion, to reallocate resources towards SUVs, trucks, and electric vehicles. Currently, the two-door Mustang sports car remains the company's sole traditional passenger vehicle in its US product lineup.
If commercialized, a Mustang-branded sedan would mark Ford's return to a segment it exited years ago. However, the American manufacturer has not yet announced a specific timeline or detailed plans for this project.
Ho Tan (according to Road & Track)
