Honda Vietnam is poised to introduce two new electric motorcycle models specifically designed for the Vietnamese market's popular segment by early 2027. This strategic move aims to fill a crucial gap in the company's electric vehicle lineup, which currently focuses on mid-range (ICON e:, UC3) and premium (CUV e:) offerings. The Japanese automaker plans for these new models to be manufactured domestically, signaling a strong commitment to the local market. This accelerated push into electric motorcycles is partly driven by Hanoi's upcoming ban on internal combustion engine motorcycles, a significant factor given that the capital city is one of Honda's largest markets. Furthermore, local assembly of the UC3 model is scheduled to begin in Vietnam from mid-2026.

The two forthcoming popular segment models are anticipated to be priced in the "low 20s" million Vietnamese dong (VND) range, potentially even lower to attract a wider customer base. This pricing strategy aligns with the current market, where models offering accessible prices, adequate features, and a reasonable range typically cost around 20 million VND.

In this competitive popular electric vehicle segment, VinFast is a prominent player. The Vietnamese automaker boasts strong sales from models like the Evo Grand and Feliz, alongside more affordable options such as the ZGoo and Flazz. VinFast's sales model includes the battery with the vehicle and offers a 6% discount on the vehicle's value.

Currently, Honda offers three electric motorcycle models for sale: ICON e:, CUV e:, and UC3. The Benly model is exclusively available for corporate rental. The CUV e: is priced at 45 million VND for battery rental or 65 million VND including the battery. The ICON e: costs 26,8 million VND without a battery, with the battery priced at over 9,6 million VND. Dealers are offering discounts of nearly 10 million VND on the ICON e:, bringing its transaction price to approximately 30 million VND with a battery. Both the ICON e: and CUV e: are offered with flexible options, allowing customers to either rent or purchase the battery alongside the vehicle.

Honda has consistently maintained its position as the largest motorcycle brand in Vietnam for decades. In 2024, Honda Vietnam sold 2,147,025 vehicles, securing nearly 81% of the total market share, which stood at approximately 2,6 million units. For fiscal year 2025 (April 2024-September 2025), the Japanese firm's cumulative sales reached 1,028,183 vehicles, marking a 0,2% decrease compared to the corresponding period in 2024.

Looking ahead, Honda plans to consistently introduce new electric motorcycles from 2028, further solidifying its long-term commitment to sustainable mobility in Vietnam.

Thanh Nhan