A recent Gauge Index survey, conducted by Hankook Tire, reveals that 64% of respondents expressed a desire to participate in off-road driving trips this year. This represents a significant jump compared to the 34% recorded in 2025.

However, a closer look at the data shows a discrepancy due to differing survey questions between the two years. The 34% figure from 2025 did not measure planned off-road trips but rather reflected the proportion of participants who prioritized "off-road driving skills" as a leisure activity.

The Wrangler Xtreme Recon, an off-road suv from American brand Jeep. Photo: MotorTrend

Younger drivers show the most enthusiasm for these adventures. This year, 74% of Gen Z (born 1997-2012) and 72% of Millennials (Gen Y, 1981-1996) want to take an off-road trip. Older generations are also ready for summer experiences, with 57% of Gen X (born 1965-1980) and 42% of Baby Boomers (1946-1964) sharing this desire.

The study also identified the vehicle types respondents consider most suitable for these trips. Accordingly, 52% believe suvs are the optimal choice, while 36% lean towards pickup trucks.

The majority still favor internal combustion engines over electric vehicles: 79% prefer a gasoline-powered suv over an electric version, and this figure rises to 87% among pickup truck drivers.

Most off-road enthusiasts prefer mild trips rather than challenging rock-crawling adventures in the Moab region of Utah. Specifically, 45% plan to explore forest trails, while only 17% choose desert exploration.

However, these survey results are indicative only due to the small sample size. Hankook randomly interviewed just 1,000 American drivers aged 18 and older.

My Anh (according to Carscoops)