Toyota Vietnam leads the market, surpasses 1 million vehicle milestone

In the first half of 2025, Toyota was the best-selling foreign car manufacturer, surpassing the 1 million vehicle sales mark in Vietnam after 30 years.

Toyota Vietnam's best-selling models in the first half of 2025.TMV

A familiar brand in Vietnam for over 30 years, Toyota's sales figures reflect the market's demand and purchasing power. The overall Vietnamese auto industry experienced growth in the first half of 2025, with Toyota leading the market (excluding electric vehicles). 30,078 vehicles (including Lexus) were delivered, a 31% increase compared to the same period last year.

According to reports from the Vietnam Automobile Manufacturers' Association (VAMA) and Hyundai Thanh Cong, most manufacturers recorded positive sales figures. The exceptions were the two South Korean brands: Hyundai with a slight 1% decrease, Kia with a 12% decrease, and the Japanese manufacturer Suzuki with a 56% decrease compared to the same period in 2024.

The new generation Toyota Camry hybrid.TMV

2025 also marks Toyota's 30th anniversary in Vietnam. On 1/7, it became the first auto manufacturer to surpass the cumulative sales milestone of 1 million vehicles. This year, Toyota Vietnam also surpassed the 700,000 mark for assembled vehicles on 19/3 and 20 million vehicles serviced at authorized dealerships on 5/2. By the end of June, the Toyota Vietnam factory in Phu Tho province (formerly Vinh Phuc) produced 12,914 vehicles, a 15% increase compared to the same period in 2024.

Toyota vehicles during a test drive event in Vietnam.TMV

During the first half of 2025, the Yaris Cross and Vios consistently ranked among the top 10 best-selling vehicles each month. While the Vios typically held the leading position in previous years, this year, the Yaris Cross emerged as the new leader.

The B-segment urban crossover achieved cumulative sales of 5,420 vehicles, leading the Japanese brand. Toyota strategically set an affordable price for the Yaris Cross, coupled with flexible monthly sales policies. The Yaris Cross capitalized on the Vietnamese preference for urban SUVs, offering a youthful design, various amenities, and advanced safety technologies.

The second best-selling Toyota model in the first half of 2025 was the Vios, the national B-segment sedan, with 5,264 units sold. Since its launch in 2003, the Vios has achieved cumulative sales of 261,153 units, making it Toyota Vietnam's best-selling model over the past 30 years. Most Toyota models ranked among the top sellers in their respective segments. The B-segment MPV Veloz Cross achieved sales of 3,149 units, the Innova Cross 3,664 units, and the Corolla Cross 3,445 units.

Toyota Vietnam's best-selling models in the first half of 2025.TMV

Over the past 30 years, Toyota has contributed to the foundation of the Vietnamese auto industry. In the last five years, the company has pioneered the popularization of electrified vehicles, starting with the launch of the Corolla Cross HEV in 2020. Subsequently, Toyota introduced hybrid versions of various models, including the Camry, Corolla Altis, Yaris Cross, Innova Cross, and Alphard, which were well-received by the market.

With a goal of carbon neutrality by 2050, Toyota has adopted a Multi-Pathway approach to development, rather than focusing solely on electric vehicles. The company aims to reduce carbon emissions through diverse solutions tailored to each market's infrastructure, industry status, and consumer needs.

The new generation Toyota Camry hybrid.TMV

Globally, Toyota offers a range of solutions: hybrid electric vehicles (HEV), plug-in hybrid electric vehicles (PHEV), battery electric vehicles (BEV), and fuel cell electric vehicles (FCEV), along with various alternative energy options. In the Vietnamese market, Toyota has chosen hybrid vehicles and biofuel development to immediately reduce CO2 emissions, without waiting for charging station infrastructure or changes in consumer driving habits.

Ta Long Hy, Chairman of the Board of Directors of Vinasun, stated that the company has invested in hundreds of Innova Cross and Yaris Cross hybrid vehicles for nationwide operation to offer customers a greener travel experience.

In the first half of 2025, Toyota hybrid vehicle sales reached 3,444 units, doubling compared to the same period last year, indicating that this type of vehicle is becoming a considerable option for modern consumers. After five years of selling hybrid vehicles, Toyota has delivered a total of 17,268 units to the market. Compared to traditional internal combustion engines, Toyota hybrid vehicles can save fuel and reduce CO2 emissions by 1.5 to two times, without requiring special maintenance. Compared to fully electric vehicles, hybrid vehicles do not require charging station infrastructure while still providing an electric driving experience under certain operating conditions.

The 1 million vehicle sales milestone, combined with a sustainable development strategy, represents an unprecedented achievement in the Vietnamese market over the past decades. Nakano Keita, General Director of Toyota Vietnam, stated, "Toyota is transforming from an automobile manufacturer into a mobility solutions company. We are continually striving to earn greater trust from our customers and society".