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From the opening ceremony, Huda's experiential space drew a large number of young people and tourists. The daytime interactive area was designed as a giant Huda beer bottle, featuring sports and culinary activities. |
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Visitors participated in interactive, connecting games to receive prizes from the Huda brand. |
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The morning experiential space also allowed visitors to enjoy the rich, cold beer and capture memorable moments. |
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Ngoc Lan (24, from Hue) shared that she and her friends attended the Hue Wonderverse Music Fest 2026 from its opening to participate in entertainment activities together. "Initially, I only planned to attend the evening concert because I am a fan of My Tam, but I didn't expect the daytime experiences to be so enjoyable", Lan said. |
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While the daytime experiential area brought people together through interactive games, the main stage offered a musical space rich in the heritage culture of the ancient capital. |
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The opening night, themed "Heritage Awakens", attracted over 70,000 live audience members. The second night, "Heritage Integration", which concluded the event series, also saw over 50,000 attendees immerse themselves in the vibrant atmosphere. |
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Information about the festival was widely reported by numerous media channels. As a result, the event ranked as the top 1 outstanding brand event of the week, with 107,144 mentions across all social media platforms, newspapers, and forums, according to data compiled by Kompa. |
Attendees enjoyed musical performances from their idols, featuring many famous artists such as My Tam, Hieuthuhai, Phuong My Chi, Mono, Quang Hung MasterD, and Yeolan.
The Hue Wonderverse Music Fest gathered a lineup of local and international DJs, creating a festival atmosphere. According to event organizers, the participation of Vietnamese artists alongside many international names across the two nights helped foster a blend of contemporary music, technology, and cultural identity.
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A representative for the Huda brand stated that as a strategic partner of Carlsberg Vietnam, the brand successfully created a harmonious blend of modern festival life and the genuine charm of Hue. Light, sound, and technology did not overshadow heritage but instead became a means for heritage to reach the public in a fresh way.
The Hue Wonderverse Music Fest 2026 also embodied the message "celebrated heritage - sincere connection", affirming Huda's long-term commitment to accompanying the cultural and tourism development of Central Vietnam.
"This event was not just a grand celebration but also marked a strategic step for the Huda beer brand in its journey to honor heritage values and strengthen its bond with Central Vietnam", the brand representative said.
Yen Chi
Photo: Huda
