In her role as brand ambassador, Dong Nhi will collaborate with Bellamy's Organic, an organic formula brand established in Australia, to spread the values of organic nutrition and help Vietnamese families better understand how to choose nutrition for children.

As Vietnamese consumers increasingly focus on the origin, standards, and transparency of children's nutritional products, Bellamy's Organic is intensifying its communication and brand-building efforts in the Vietnamese market. With the message "A Pure Start to Life", Bellamy's Organic aims to bring the benefits of organic nutrition closer to Vietnamese families.

Singer Dong Nhi speaks at the event. Photo: Bellamy's Organic

Bellamy's Organic chose to partner with singer Dong Nhi due to the similarities between her image and the brand's values. Born in 1988 in Hanoi, Dong Nhi grew up and primarily pursued her artistic career in Ho Chi Minh City. She is a singer and songwriter from the pioneering generation of V-pop artists in the digital music era, with a career spanning from 2008 to the present. Dong Nhi has received many national and regional awards, including "Singer of the Year" at the 2019 Dedication Music Awards, six consecutive "Most Favorite Female Singer" awards at the Zing Music Awards from 2011-2016, "Best Asian Artist" at the 2015 Mnet Asian Music Awards (MAMA), and "Best Southeast Asian Artist" at the 2016 MTV Europe Music Awards (MTV EMA). Beyond her artistic career, Dong Nhi is also recognized by the public as a mother of two children and is associated with a happy family alongside singer Ong Cao Thang.

Singer Dong Nhi and a representative of Bellamy's Organic in Vietnam shake hands after the signing ceremony. Photo: Bellamy's Organic

According to the cooperation agreement, Dong Nhi's image and story will be used in Bellamy's Organic's communication activities in Vietnam. This will help convey the brand's values to consumers. Communication content will be developed with a focus on organic nutrition, ensuring accurate, transparent information that complies with current regulations for advertising children's nutritional products.

Speaking at the event, a Bellamy's Organic representative stated, "We believe that Dong Nhi is a suitable partner for Bellamy's Organic, due to her shared values of family love, dedication in her motherhood journey, and desire to provide the best for her children."

Singer Dong Nhi shared that becoming a mother made her more attentive to choices for her children, especially nutrition during each developmental stage. She accepted the partnership with Bellamy's Organic not only because she values origin and organic standards, but also because she resonates with how the brand prioritizes children and families. "Nhi is delighted to be a part of Bellamy's Organic's journey in Vietnam. For Nhi, this is not just a partnership, but also an opportunity to join the brand in spreading suitable organic nutrition options to many Vietnamese families," the singer shared.

Following the signing ceremony, Bellamy's Organic plans to launch communication activities with Dong Nhi's involvement. These include media coverage on press and digital platforms, production of image and video content, and product introduction and experience activities at points of sale. The activities will focus on conveying information about organic products, their origin, and certification standards, while adhering to the cooperation agreement and current regulations for advertising and communicating children's nutritional products.

Dong Nhi, brand representatives, and guests at Bellamy's Organic's brand ambassador announcement ceremony in Vietnam. Photo: Bellamy's Organic

Bellamy's Organic is an organic formula brand for children, founded in 2004 by a mother who wanted to provide pure, healthy, and reliable organic nutrition for her child. Over 22 years of development, Bellamy's Organic has become the highest-selling organic formula brand in Australia, according to a report by Circana (AU) Pty Ltd, covering food retail and pharmacy channels in Australia for the organic formula category from November 2024 to November 2025. The brand is currently available in many international markets, including Vietnam.

According to the brand, Bellamy's Organic products achieve organic certification from two Australian certification bodies: ACO and SXC. Farming and livestock raising processes adhere to strict organic requirements, based on five 'no' principles: no synthetic pesticides, no synthetic fertilizers, no genetically modified organisms (GMOs), no antibiotics, and no growth hormones.

(Source: Bellamy's Organic)

Bellamy’s Organic