Chicilon Digital Media unveiled its location-based advertising strategy at the "KOC Camp 2025 x Access The Future: Growth Engine for 2026" event, organized by Accesstrade Vietnam on 12/11 in TP HCM. This program gathered thousands of publishers, KOCs, KOLs, businesses, and speakers from the digital commerce sector. The event featured both a strategic workshop and a KOC training camp, offering a comprehensive view of affiliate marketing trends and fostering networking and collaboration opportunities between businesses and content creators.

During the Access The Future seminar, Le Viet Hai Son, CEO of Chicilon Digital Media, participated as a guest speaker. He presented on location-based marketing, a model that, when combined with livestreaming and KOCs, opens new avenues for businesses. This approach enables companies to convert data into action, optimizing commercial effectiveness in the digital era.

Le Viet Hai Son was a guest speaker at the event. *Photo: Chicilon Digital Media*

Son highlighted a common mistake among businesses: separating short-term from long-term goals, and treating branding and performance as opposing aspects. He advocates for integrating both into a "Brandformance" approach, where product quality is a key factor.

In this context, location-based marketing emerges as a solution that helps businesses simultaneously build their brand and boost business efficiency. This strategy personalizes advertising content based on consumers' real-time location, leveraging data from GPS, Wi-Fi, 4G, and NFC. Its distinct advantage lies in precise targeting within a narrow radius, sometimes as small as 30 meters around an advertising device, while also allowing content to change in real time.

Consequently, brands can reach customers in the right context, whether it is based on weather, peak hours for office workers or apartment residents, or current social trends. This strategy transforms location data into a powerful growth tool, helping businesses attract attention, shorten consumer decision-making processes, and generate specific purchase actions.

Le Viet Hai Son presented on location-based marketing. *Photo: Chicilon Digital Media*

Son emphasized that location-based marketing truly unleashes its power when integrated with social commerce and KOCs. Out-of-home advertising can serve as a starting point for the digital commerce journey: capturing attention at an offline touchpoint, leading customers into a livestream session, activating KOCs to create localized content, and ultimately guiding them to an e-commerce storefront to complete transactions.

This entire process is supported by chatbots and digital tools, enabling businesses to measure cross-channel effectiveness and optimize customer experience. This approach transforms data into a complete conversion chain: from awareness, to consideration, and finally, the purchase decision. All these steps are linked to the consumer's real-world context, a distinct advantage offered by location-based advertising solutions.

Chicilon Digital Media partnered with Accesstrade Vietnam as a diamond sponsor. *Photo: Chicilon Digital Media*

Attendees at the event praised Le Viet Hai Son's presentation for providing strategic insights and practical application solutions, opening new prospects for businesses in 2026. His insights offer direction for the marketing community, reflecting the ongoing efforts by businesses to leverage location data, personalize customer experiences, seamlessly connect offline and online channels, and build sustainable growth models.

In August, Chicilon Digital Media completed its telecom registration, officially receiving a 4G license for its advertising system. This development significantly strengthens the company's ability to develop potential location data sources. As the advertising industry enters a phase of digitalization and smart measurement, the capacity to harness location-based marketing will determine a business's competitiveness.

With its strengths in 4G connectivity, AI Tracking, and NFC interaction, Chicilon Digital Media anticipates entering a new growth phase. After nearly 20 years of operation, the company maintains its commitment: to help brands be seen, remembered, and chosen in the digital market.

(*Source: Chicilon Digital Media*)