A company representative stated that these results demonstrate the company's steady growth amidst industry-wide pressure, competition, and cautious client sentiment. Chicilon Media, a senior advisor to the Vietnam Advertising Association and recipient of the "Most Effective Media Channel" award from the Ministry of Culture, operates on a "results-oriented" approach, serving as a model for trust and stability in the advertising sector.

The company's achievements stem not from discounting or short-term growth strategies, but from clients' long-term confidence in its communication effectiveness, service quality, and capabilities. Chicilon Media continually invests in data systems, intelligent content distribution, and expanding its multi-context media network, focusing on high-traffic locations such as elevators, supermarkets, and airports across major cities and key commercial centers in Vietnam.

Screens installed in the lobbies of Class A and B buildings in major cities. Photo: Chicilon Media

Screens installed in the lobbies of Class A and B buildings in major cities. Photo: Chicilon Media

Company leadership emphasizes the principle that "advertising must yield results, and orders must be measurable," a key differentiator for Chicilon Media in the market.

Internal data reveals an increase in both contract renewals and new clients for Chicilon Media during the first half of the year. Many major brands have voluntarily increased their media budgets, and the re-signing time for new clients has also been shortened.

"These results indicate a renewed focus on tangible results among brands, and growing market confidence in verifiable media solutions," a company representative said.

Regarding media resources, Chicilon Media provides services with practical and effective advertising screens capable of clear content delivery, ensuring that every client dollar corresponds to visible results.

Alongside standardizing operations, Chicilon Media actively collaborates with independent research firms like Kantar Media and Nielsen IQ to establish a verifiable, auditable, and analyzable closed-loop communication process.

As the Vietnamese advertising industry enters a restructuring phase, experts predict increased market differentiation, with ecosystems based on "virtual data, high discounts, and lack of commitment" weakening. Conversely, companies focused on real-world results and verifiability will be favored.

According to Chicilon Media's leadership, the company continues to affirm its position by pursuing a results-oriented media model, positioning itself as a transparent, reliable partner committed to supporting clients. "We don't tell stories; we talk about responsibility. Clients choose Chicilon Media for clarity, effectiveness, and accountability," the leader stated.

In the second half of the year, Chicilon Media will continue building its "reliable media" platform, planning to release version 2.0 of its elevator media effectiveness journal, finalizing elevator media industry standards, and piloting a multi-platform unified media model in major cities like Hanoi, Da Nang, and Hai Phong. The goal is to provide clients with multi-context, systematic, and measurable media solutions.

Chicilon Media currently operates a nationwide network of elevator screens, supermarket TVs, and airport LEDs. In the future, the company is committed to building and maintaining a clear, easily recognizable advertising system that generates verifiable real-world conversions, aiming for sustainable development and long-term partnerships with brands.

(Source: Chicilon Media)