In an increasingly competitive cosmetics market, building product research and development capabilities and a distribution system remains a challenge for businesses.

Facing this reality, Nhat Long Trading Service and Communications Company, formerly Care Vietnam Pharmaceutical Company, redefined its development strategy, transforming into the Hasuno health and beauty care ecosystem.

The name Hasuno originates from "Hasunohana" in Japanese, meaning lotus flower. According to a company representative: "The lotus image metaphorically represents the originality, simplicity, and purity we aim for in every product".

A brand showroom in Hanoi. *Photo: Hasuno*

With over a decade in the healthcare sector, the company's leadership recognized a challenge for domestic cosmetics: building consumer trust. Consequently, Hasuno prioritizes safety standards and transparency in its product development strategy.

A representative from the leadership stated they do not exaggerate benefits or make claims beyond product capabilities. The company also clearly discloses ingredient and efficacy information based on verifiable, regulated test results.

Regarding its business philosophy, the company operates on a "three-legged stool" model, combining: a system of 9 showrooms, a multi-channel e-commerce platform, and the research capabilities of its expert team.

The company was honored as a "National Strong Brand" in 2024. *Photo: Hasuno*

A brand representative noted that the chain of showrooms in Hanoi, Hai Phong, Hung Yen, Phu Tho, and Ninh Binh serves as practical experience spaces. These allow consumers in the North to directly verify dermocosmetic quality before purchasing online.

Furthermore, the brand maintains its personalized approach, focusing on developing specialized lines, particularly those supporting sensitive skin recovery. According to their statement, solutions adhere to medical indications, creating "standard care regimens for individual needs" rather than merging functions arbitrarily.

"We clearly and scientifically separate skincare routines, with a catalog of over 100 products covering most skin types and various issues", the brand stated.

Prominent within this ecosystem are 6 product sets serving 8 specific indications. According to a brand representative, these sets function as comprehensive, closed-loop intervention methods, aiding in deep skin structure restoration and regeneration.

The R&D (research and development) team focuses on complex formulation technology using entirely natural extracts. This approach avoids artificial colors, fragrances, and preservatives while ensuring effectiveness in all weather conditions. "Thanks to our R&D capabilities, products retain the original scents of matcha, ginseng, or avocado", the representative added.

The company's beauty care solution set. *Photo: Hasuno*

According to Hasuno's internal statistics, after 5 years of product market presence, the rate of user irritation is low. In 2024, the company was honored as a "National Strong Brand". The organizing committee assessed criteria including: product quality, innovation capability, business results, and social responsibility.

(Source: Hasuno)