Starting as an interior design company, providing comprehensive solutions for offices, schools, libraries, and hotels, the group has diversified into multiple sectors, including: Ngoc Diep Packaging, NgocDiepWindow doors, and Dinostar aluminum. This stable growth is underpinned by a strategy that prioritizes people as its foundation, technology as its leverage, and sustainable value for the long term.

The philosophy: "people are the greatest asset"

A company representative stated that since its inception, the leadership has championed the motto "people are the greatest asset", focusing on "sifting sand for gold" (identifying and nurturing talent) and developing skilled individuals. The group currently employs thousands of staff, with many factory and office employees boasting over 10 years of service. Numerous employees attribute their long tenure partly to the stable work environment and management's support for long-term career development.

"The people-centric culture acts as a 'glue' that fosters cohesion, helping the system maintain a stable workforce – a difficult achievement amidst a fluctuating labor market", according to an employee with 25 years of service.

Ceremony honoring office and factory employees with 10-30 years of service. _Photo: Ngoc Diep Group_

Building on this foundation, the group aims to develop a multi-generational, multi-sector workforce. The synergy between experienced personnel and dynamic young individuals ensures more flexible and stable operations, guaranteeing consistent application of standards.

Ngoc Diep Group also emphasizes a disciplined work environment that encourages proactivity. "Discipline is not imposed; instead, it becomes a work habit. Furthermore, collaboration extends beyond mere procedures, fostered by a spirit of mutual support", the representative said.

A series of standards, including ISO 9001:2015, ISO 14001:2015, ISO 14064-1:2018, JIS, and EN, are applied across the factory chain. These serve as technical regulations and a common language, enabling departments to coordinate effectively and maintain consistency throughout the entire system.

Human factors and generational succession are key to ensuring consistent standard implementation and overall product quality. _Photo: Ngoc Diep Group_

Corporate culture: a driver of internal strength

Given its multi-generational workforce, the company views this not as a challenge but as an advantage for fostering innovation. Specifically, the company focuses on building an inclusive work environment where each individual has opportunities to learn, develop, and selectively adopt new values.

The group also encourages employees to balance work and life through various internal programs, including: sports, team-building, and domestic and international travel. These activities enhance individual well-being, foster departmental cohesion, boost team spirit, and improve overall system-wide coordination.

Annual travel and team-building activities are organized. _Photo: Ngoc Diep Group_

A Ngoc Diep Group representative emphasized that after 30 years, the entity has not only strengthened its production capabilities through technology but also established a solid foundation based on its people and operational culture. This combination contributes to maintaining consistent quality while enhancing adaptability in an increasingly competitive market.

"In the next phase, we aim to enhance product value, expand markets, and gradually establish the Vietnamese brand's position in the global value chain", the group's representative added.

(Source: Ngoc Diep Group)