Jollibee Vietnam has launched its brand franchising model, marking a significant new phase for the company after over two decades of building its domestic operational system. This announcement comes as the company also celebrates being recognized by Euromonitor International as the "No.1 Quick Service Restaurant in Vietnam" based on 2025 revenue.
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Jollibee continuously opens new stores in Vietnam in 2026. *Photo: Jollibee Vietnam*
Globally, Jollibee has implemented franchising in numerous markets, including the US, China, Philippines, Singapore, Malaysia, and several countries within the EMEA (Europe, Middle East & Asia) region. The franchising initiative in Vietnam is considered the next step in the brand's regional expansion strategy.
"Expanding through franchising not only helps the business accelerate its growth but also creates additional employment opportunities, supports the domestic supply chain, and contributes to the development of Vietnam's foodservice industry," a company representative shared.
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Jollibee stores attract a large number of young customers in Vietnam. *Photo: Jollibee Vietnam*
This recognition was published in Euromonitor's Consumer Foodservice 2026 report, highlighting Jollibee's leading position based on quick service restaurant (QSR) industry revenue in Vietnam for 2025. This marks a crucial achievement for the brand as the foodservice market enters an increasingly fierce competitive phase.
"The Euromonitor results not only reflect the brand's growth rate but also demonstrate the effectiveness of its long-term investment strategy in operational platforms and product quality within the Vietnamese market," a company representative stated.
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The Jollibee Vietnam factory in Tan Kim expanded industrial park, Can Giuoc, Tay Ninh, has achieved FSSC 22000 certification for food safety management. *Photo: Jollibee Vietnam*
As of this May, Jollibee Vietnam operates over 255 stores nationwide. The company maintains a robust internal supply chain, ensuring consistent product quality across its system through proactive production capabilities and stringent quality management processes. Its factory in Vietnam currently holds FSSC 22000 certification for food safety management.
(Source: Jollibee)
Partners and investors interested in franchising opportunities can contact via email: franchising@jollibee.com.vn.
