According to a company representative, instead of prioritizing rapid growth, Poongsan is investing in technology to deliver products personalized to customer requirements. "25 years is a milestone that reminds us to maintain the standards we set from the beginning," said Ms. Vu Thanh Loan, Director of Green Health Livelihood Company Limited, the owner of the Poongsan brand.

A Poongsan product display area at a shopping mall. Photo: Poongsan

The company states that in the healthcare sector, products must not only meet technical requirements but also align with user habits and physical conditions. Poongsan's product catalog is designed to serve diverse individuals and family needs. From basic daily relaxation to specialized care experiences, product lines are developed to be flexible, integrating technology for personalization based on each person's physical condition and usage habits.

In recent years, as market demand shifted towards personalization, the company increased investment in technology. Poongsan's new product lines incorporate features like AI body scan, 4D rollers, and zero gravity mode to optimize the experience and enhance adaptability for each user. Simultaneously, the brand expanded its product ecosystem, including massage chairs, exercise equipment, and home mobility support solutions.

A Poongsan home massage chair. Photo: Poongsan

Beyond products, after-sales service is a key factor in maintaining customer relationships. The company reports that repeat customers and referrals account for a significant portion of total revenue, reflecting satisfaction and trust in the brand. The service system, from delivery and installation to maintenance, is designed to ensure a continuous experience throughout the product's lifecycle.

A company representative stated that in the next phase, Poongsan will continue investing in research and development, aiming to integrate smart technology and enhance product personalization capabilities. With the ongoing rise in demand for home healthcare, the healthcare equipment market is seen as having substantial room for growth. "Even if the market changes, the principle of maintaining our commitment to customers remains steadfast," Ms. Loan shared.

Poongsan's showroom system spans nationwide. Photo: Poongsan

To mark its 25th anniversary, Poongsan is launching a large-scale appreciation program. Users can receive discounts of up to 50%, thousands of vouchers worth up to 5 million dong, an additional three months of warranty, and other valuable gifts. The company hopes this program will help more families access comprehensive home relaxation solutions at reasonable costs.

Poongsan, a brand under Green Health Livelihood Company Limited, entered the market in 2001, specializing in home healthcare equipment. After 25 years of development, the brand has gradually expanded its scale with a nationwide distribution system, bringing products closer to consumers. The company has also received several regional awards, including "Top 10 famous brands in Asia - Pacific."

(Source: Green Health Livelihood Company Limited)

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