According to a bank representative, this activity is part of the retail banking development strategy, focusing on segmentation and personalized customer experiences. Through the event series, the bank aims to expand its service ecosystem and strengthen connections with its priority customer community.
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Delegates take a souvenir photo at LPBank Priority Golf Tournament 2026. Photo: LPBank |
The tournament gathered nearly 200 priority customers, strategic partners, and golfers from the business community to compete and network in both the northern and southern regions. Beyond sports, the event created a space for LPBank customers to meet, exchange ideas, and connect. The activity also showcased LPBank Priority's service orientation with the message, "Complete privileges, for what you prioritize".
The first tournament, kicking off the series, took place at Long Bien Golf Course (Hanoi) on 14/3. Following this, the bank plans to host the second tournament at Long Thanh Golf Course (Dong Nai) on 21/3. The event series aims to create a seamless networking experience for the priority customer community.
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A golfer receives the best gross award at the LPBank Priority Golf Tournament 2026 gala. Photo: LPBank |
According to LPBank, golf has long been a familiar networking activity within the business community. Through the LPBank Priority Golf Tournament, the bank aims to create a dedicated meeting space for its priority customers. Here, customers can network, share experiences, and expand cooperation opportunities in a friendly, professional environment.
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Golfers receive first place awards at the LPBank Priority Golf Tournament 2026 gala. Photo: LPBank |
The program consists of two main parts: the golf tournament and the awards gala. Golfers competed in a shotgun format (simultaneous start) on an international standard golf course. Following the competition, guests attended the awards gala, featuring artistic performances, an honoring ceremony, and a lucky draw program. This activity contributed to a festive and connected atmosphere for the participating customer community.
As part of its retail banking development strategy, LPBank is gradually shifting from a growth model based on scale to one based on customer value and loyalty. Building a dedicated service ecosystem for the priority segment is an important part of this direction.
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Golfers take a souvenir photo at the tournament. Photo: LPBank |
Beyond financial products, LPBank Priority also develops experiential activities for its members. LPBank implements programs such as golf tournaments, business networking events, and customer appreciation activities to expand service value and strengthen the cohesion of the priority customer community.
Speaking at the 14/3 event, Vu Quoc Khanh, general director of LPBank, stated that the LPBank Priority Golf Tournament 2026 is one of the activities celebrating the bank's 18th anniversary. According to Khanh, the event marks a step forward in the strategy to develop the priority customer segment. Through the program, the bank aims to create a networking space for the priority customer community and foster long-term engagement.
The LPBank Priority Golf Tournament 2026 series is therefore not just a sports networking event, but also demonstrates the bank's direction in developing priority banking services in Vietnam. Through these networking activities, LPBank aims to accompany priority customers in financial management, expand business relationships, and build a sustainable customer community.
Hoang Dan
