Customers visiting Dien May Xanh stores can receive advice and assistance from staff to apply for loans while shopping. The application process is completed online via mobile phone.

Under this partnership, Trusting Social develops the technology solution, guiding customers through the application steps and optimizing user experience. Mirae Asset Finance Company Limited appraises, approves, and disburses these loans. Loan limits extend up to 70 million VND, with flexible terms of up to 36 months.

Lee Yun Hyoung, General Director of Mirae Asset Finance Company Limited, stated the company aims to broaden access to mainstream financial solutions for customers by partnering with technology companies and retail chains. He added that deploying the solution at over 3,000 Dien May Xanh stores will make consumer loan services more accessible for many customers, supporting their shopping needs.

Representatives from Mirae Asset, Trusting Social, and Dien May Xanh at the signing event. *Photo: Trusting Social*

The partners noted that this collaborative model, involving a finance company, a technology enterprise, and a retail chain, enhances customer experience with financial services and promotes technology adoption in consumer finance.

The solution is now operational at over 3,000 Dien May Xanh stores, serving customers across most provinces and cities nationwide. Customers interested in applying for a loan can visit any store for staff assistance and consultation.

Thai Anh