Motul's campaign targets car and speed enthusiasts, encouraging them to share their stories after every journey. According to a representative of the organizing committee, anyone can participate, from professional racers to road trip lovers, or daily commuters.

Motul's premium line of lubricants for motorcycles. Photo: Motul

Motul's premium line of lubricants for motorcycles. Photo: Motul

The campaign centers around an interactive contest with a total prize value of nearly 100 million VND. The grand prize is a VIP ticket to the 2025 MotoGP in Malaysia, one of the world's premier racing events. Participants are invited to share photos or videos of their memorable journeys with their vehicles and Motul lubricants, along with their thoughts and campaign hashtags.

Over the past three months, the organizers have randomly selected 10 winners each month, awarding a total of 30 consolation prizes. These prizes are divided into two categories. For cars, the prize is worth 2.5 million VND and includes Power Suv 5W30 lubricant, Fuel System Clean Auto additive, and an "Unleash the Journey" gift set. For motorcycles (scooters, underbones, or large displacement bikes), the prize is worth 1.3 million VND and consists of Scooter Power LE 5W40 lubricant, Scooter Gear Plus transmission oil, Fuel System Clean Moto additive, and a themed gift set.

For over two years, Motul has been active in Asia, targeting customers who enjoy driving and speed, thereby strengthening its position within the automotive community. Motul Vietnam, established in 2009, serves the domestic market and exports to several countries in the Asia-Pacific region.

Motul has a history of over 172 years in engine product research and development. The brand offers a diverse product portfolio, catering to the needs of various vehicle types and operating conditions.

(Source: Motul)

For detailed information and contest rules for the "Unleash the Journey" campaign, click here