This collaboration designates three Nestle brands – Milo, Nescau, and Nesquik – as partners supporting NBA basketball development campaigns across four continents. In Vietnam, Milo will lead initiatives to ignite a passion for sports and cultivate active lifestyles among young people.

The partnership framework includes a series of activities designed to encourage youth and families to engage with and experience basketball. Key programs encompass the Jr. NBA/Jr. WNBA, NBA Basketball School, Coach Academy, Women's Basketball Program, and the 3x3 Tournament. The agreement also extends to interactive fan platforms such as the international NBA Global Games series and the NBA House experience zones.

Liberato Milo, senior vice president and head of Nestle's Confectionery and Snacks Strategic Business Unit, emphasized the important role sports play in unlocking individual potential. Through the expansive reach of basketball, Nestle aims to provide practical experiences and opportunities for children and families to increase physical activity, thereby fostering healthy living habits and confident community engagement.

The 3x3 basketball tournament in 2026 organized by NBA in collaboration with Milo. Photo: Nestle

In Vietnam, the partnership with the NBA is expected to strengthen Milo's three-decade commitment to developing school sports. Binu Jacob, general director of Nestle Vietnam, stated the company consistently collaborates with schools and parents to inspire physical activity in the younger generation, notably through the "Nang dong Viet Nam" (Active Vietnam) program.

On behalf of the association, Julie Morris, senior vice president for Commercial Development and Media at the NBA, commended the partner brand's global recognition. She expressed hope that the combination of the world's leading basketball league's influence and Nestle's consumer connection will deliver novel experiences for fans and contribute to the sport's growth.

The large-scale partnership campaign is currently active in 20 countries, including the US, the UK, France, Germany, Spain, Australia, Singapore, Thailand, and Vietnam. It is scheduled to expand into the Philippines market in october 2027.

Thanh Thu