New Balance has launched its latest retail concept store on the 4th floor of Vincom Center Ba Trieu, Hanoi, which began operations in May. This opening is part of the brand's strategic plan to enhance its retail presence in Vietnam, aiming to deliver a modern and premium shopping experience for enthusiasts of sports, fashion, and lifestyle.

The New Balance store space at Vincom Center Ba Trieu. Photo: New Balance

The store's interior design emphasizes minimalism, bright color palettes, and an open layout, allowing customers to easily browse, try on, and select products. Adopting a human-centered approach, the space moves beyond simple merchandise display. It features central lounge and interactive zones, fostering connection and encouraging personal style exploration.

The store is designed with a new retail concept, combining product display and experiential spaces. Photo: New Balance

The curated product selection at the store includes footwear, apparel, and accessories. These offerings cater to diverse needs, ranging from athletic training and daily use to lifestyle styling. Visual elements throughout the store narrate the brand's story, showcasing the craftsmanship and inspiration behind each product.

The customer lounge and interactive area at the store. Photo: New Balance

A New Balance Vietnam representative stated that this new store represents a significant advancement in the brand's retail strategy. It focuses on products and narratives that resonate with contemporary consumers, while also creating opportunities for new customers to engage with the New Balance brand.

The opening of this Vincom Center Ba Trieu location further expands New Balance's presence in Hanoi. This expansion responds to growing consumer interest in products that blend athletic performance, street culture, and lifestyle aesthetics.

(Source: New Balance)

Further information about the brand and its store network is available on the New Balance Vietnam fanpage.