The event, held on 6/6 in Van Phuc City (TP HCM), was part of OCB's 30th-anniversary celebration. It garnered substantial public interest, accumulating millions of views and interactions across digital platforms. This program stood out as a key moment in the bank's appreciation efforts, making a lasting impression by fostering community connections and extending its influence well beyond the night.
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25,000 attendees at the Osunfest 2026 music night. Photo: OCB |
According to the organizers, in the immediate aftermath of the music night, Osunfest 2026 registered tens of millions of video views, with many keywords appearing in trending content. Performances by Soobin, Hieuthuhai, Chi Pu, Quang Hung MasterD, and Rhyder quickly generated extensive discussion, significantly broadening the program's reach across online platforms.
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Soobin performing on the Osunfest 2026 stage. Photo: OCB |
Beyond its entertainment value, the music night was designed as a space for connecting the brand, its customers, partners, and the community. The message "Prosperity Dawn" was woven into various activities and experiences throughout the event. From initial interactive moments to the stage performances, the program aimed to foster a spirit of companionship and collective creation of positive values.
Consequently, the event's lasting impact extended beyond musical performances and celebrity appearances. For many attendees, Osunfest offered an immersive experience, allowing them to share a collective atmosphere and emotions with 25,000 other spectators.
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Osunfest 2026 is a combination of music and visual art. Photo: OCB |
The program's appeal was further highlighted by the participation of numerous brands and partners, including Tan Do Land, Hoang Anh Gia Lai, Kim Oanh Group, Khang Dien, Bao Long, Green SM, Opes, Yumangel, and Iris. Their involvement not only amplified the event's reach but also underscored the significant interest in OCB's 30-year development milestone.
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Fireworks lighting up at Osunfest 2026, marking OCB's 30 years of development. Photo: OCB |
According to a bank representative, three decades of operation represent a journey marked by numerous memorable milestones. In today's consumer landscape, where experiences are highly valued, Osunfest 2026 illustrates OCB's approach to connecting with the public through interactive and emotional engagements. This event serves as a significant culmination of its 30-year journey and simultaneously inaugurates the bank's next phase of development.
Hoang Dan
