Shynh House opens new direction with medical clinic model

Shynh House enters transformation phase with Shynh Medical Clinic model, focusing on medical foundation, technology, and personalized care solutions.

Le Thi Xuan, founder and chairwoman of Shynh Group, discussed this new direction at the "From House To Medical - The next chapter of Shynh" event in TP HCM on 19/9. According to Xuan, the transformation involves not only a name change and brand identity update, but also upgrades to facilities, equipment, technology, staff, operational procedures, and customer experience.

"This is the next step in our development, building on the values Shynh has established over the past 14 years", said Chairwoman Le Thi Xuan.

Chairwoman Le Thi Xuan (right) at the event on 19/9. *Photo: Shynh*

The company believes this change is necessary, especially as customers increasingly prioritize safety, effectiveness, scientific basis, and the suitability of beauty care solutions for their specific needs.

Building on this, the company aims to provide personalized beauty care, integrating expertise, technology, and streamlined processes, rather than applying a uniform solution for all cases.

According to Xuan, technology is a key focus of this transformation. At the event, the company showcased collaborations and technology transfers with partners in aesthetics and laser fields.

Facilities at Shynh Medical Clinic Le Van Sy branch. *Photo: Shynh*

The strategic direction also outlines investing in technology alongside upgrading professional expertise and operational procedures. This expands service capacity and develops solutions tailored to real-world needs.

Additionally, the leadership team plans to develop its staff, operational processes, and customer experience comprehensively. The new brand will continue to prioritize listening and understanding individual customer needs.

Chairwoman Le Thi Xuan (fourth from left) with the professional team at Shynh Medical Clinic. *Photo: Shynh*

"With the 'From House To Medical' direction, we aim for a new development model where expertise, technology, processes, and experience are enhanced to meet the increasingly high demands of the beauty care sector", Chairwoman Le Thi Xuan added.

(Source: Shynh Medical Clinic)

Shynh Medical Clinic:

Branch one: 194/2 Nguyen Trong Tuyen, Phu Nhuan Ward, TP HCM

Branch two: 506 Le Van Sy, Nhieu Loc Ward, TP HCM

Branch three: 22, street 20, Thu Duc Ward, TP HCM

Branch four: 514-516 Binh Duong Boulevard, Phu Loi Ward, TP HCM

Shynh Premium:

Branch one: 49 Nguyen Trai, Ben Thanh Ward, TP HCM

Branch two: 33 Tran Quoc Thao, Xuan Hoa Ward, TP HCM

Branch three: 326 Ba Thang Hai, Hoa Hung Ward, TP HCM

Branch four: 27-29 Le Dinh Ly, Thanh Khe Ward, Da Nang

Shynh Super Luxury: