In 4/2022, Song Da Corporation completed its divestment, and Sudico became a 100% privately-owned enterprise. In 2024, the company changed its name to SJ Group, marking a shift in strategy and operating model.

Tran Nhu Trung, general director of SJ Group, said the post-M&A transition aimed to consolidate the apparatus and establish a transparent operating model with a focused investment strategy. The company has defined its new role, not only as a real estate developer but also as an urban developer in this new phase.

Part of Nam An Khanh urban area, SJ Group's key project with a scale of more than 230 hectares in the western center of Hanoi. Photo: SJ Group

Part of Nam An Khanh urban area, SJ Group's key project with a scale of more than 230 hectares in the western center of Hanoi. Photo: SJ Group

Positioning the brand according to ESG and "wellness"

Mr. Trung said that compared to the previous period, SJ Group has fundamentally changed its development mindset. The company prioritizes selective investment in projects with complete legal standing, existing land funds, and feasible implementation capabilities. This approach aims toward financial efficiency and responsibility for land and national resources, as well as the future community of residents.

On that foundation, the company develops urban areas that integrate technology, focusing on green spaces and improving the quality of life and community health. This is a consistent development principle, demonstrating the transition from a traditional real estate investor to a business that creates living value.

SJ Group, formerly a subsidiary of Song Da Corporation, was established in 2001. In 2006, SJS shares were listed on the Ho Chi Minh Stock Exchange (HOSE). Unlike many new entrants, SJ Group inherits a legacy of over 20 years of development. The company owns strategic land funds, including Nam An Khanh urban area in the western center of Hanoi, Van La (Ha Dong) over 12 hectares, Thinh Lang (Hoa Binh) 12.6 hectares, Tien Xuan (Thach That) 1,200 hectares, and more.

Holding many prime land funds, SJ Group aims to create smart, green urban areas with a sustainable ecosystem and efficient energy use. The company is committed to sustainable development in three aspects: economic, social, and environmental (ESG).

The first move was in 2/2025, when the company launched the "Tree Planting Festival - Green Vision" program, greening over 11 hectares with 7,000 new trees, contributing to landscape improvement and increasing the proportion of green space throughout the area.

The "Tree Planting Festival - Green Vision" program organized by SJ Group in early 2025. Photo: SJ Group

The "Tree Planting Festival - Green Vision" program organized by SJ Group in early 2025. Photo: SJ Group

In design, SJ Group focuses on the "wellness" element - creating a comprehensive living environment, nurturing physical and mental health, and connecting the community.

For example, the Nam An Khanh urban area (230 hectares) continues to be the focus of investment in the 2025-2026 period. SJ Group is concentrating on completing infrastructure, opening new subdivisions for sale, and rationally planning unused land areas to enhance the long-term value for the project and the resident community. In Quarter III/2025, the company plans to launch the central subdivision Vista Serena with high-class amenities including the Ecopath, a scenic lake, a meditation garden, and a hot spring onsen complex, designed for overall wellness.

Regarding medium and long-term strategies, SJ Group focuses on two main areas: developing smart green urban areas and eco-tourism resorts.

Perspective of the Vista Serena subdivision, the focal point of SJ Group's 2025 development phase. Photo: SJ Group

Perspective of the Vista Serena subdivision, the focal point of SJ Group's 2025 development phase. Photo: SJ Group

Consolidating finances

Besides restructuring its strategy, SJ Group increased its charter capital from 1,148 billion to nearly 3,000 billion VND through a bonus share issue from owner's equity. In 2025, the business aims for a pre-tax profit of 700 billion VND, double that of 2024, with a stable dividend policy of 10-15%.

The financial strategy prioritizes internal resources, limiting leverage to maintain stable financial health in a volatile market context. This foundation helps SJ Group implement projects on schedule and enhances its prestige with investors and customers.

SJ Group's transformation is taking place in a favorable context as the government is boosting infrastructure investment under Resolutions 198 and 68, encouraging private sector participation. These policies open up great opportunities for private investors like SJ Group to develop high-value urban areas that meet sustainable trends and the requirements of the new era.

Thai Anh