The recognition event took place on 13/10, as part of the 22nd anniversary celebration of Vietnam Entrepreneurs' Day, organized by the Ho Chi Minh City Federation of Businesses (HUBA).

Southern Group and its General Director, Bui Xuan Hien, have been consistently recognized in 2020, 2022, 2024, and 2026. This repeated honor underscores the company's continuous growth and its ability to meet evolving market demands. A company representative stated, "These accolades acknowledge our past journey and impose a responsibility for the future: to adhere to governance standards, enhance service quality, and create sustainable value for customers, partners, and the community."

Tran Ba Thuy, General Director of Southern Homes Viet Nam, representing Southern Group, received the 'typical Ho Chi Minh City enterprise of 2026' certificate. *Photo: Southern Group*

According to Tran Ba Thuy, General Director of Southern Homes Viet Nam, Southern Group has established its real estate capabilities over a decade. This was achieved by expanding business operations and fostering partnerships with developers and other stakeholders. The company prioritizes transparency, professionalism, quality consulting, clear information, and transactional credibility. These values are crucial for enhancing service quality, building trust, and developing long-term cooperative relationships.

Recognizing that its people are the core foundation, determining service quality and execution capability, Southern Group invests in professional development. It fosters a proactive and responsible work ethic, creating opportunities for each individual to develop their skills and contribute to shared goals.

Bui Xuan Hien was honored by the Ho Chi Minh City Federation of Businesses (HUBA) for the fourth consecutive time. *Photo: Southern Group*

The "typical Ho Chi Minh City entrepreneur of 2026" title awarded to Bui Xuan Hien marks a significant milestone in Southern Group's development. Reflecting on this recognition, he emphasized that a leader's achievements are always linked to the collective efforts of the team and the foundation the company has built.

Hien stated, "For me, the role of a leader is not just about achieved results, but also about establishing vision, building a solid foundation, and guiding the company to adapt to market changes." He added that "Southern Group will remain committed to its long-term development strategy, enhancing organizational capabilities, and creating practical value for customers, partners, and the community."

In its next phase, the company aims to innovate management, boost technology application, and enhance customer experience. Standardizing processes, refining information management systems, and improving customer care will optimize operational efficiency and increase adaptability to market shifts.

Southern Group's team. *Photo: Southern Group*

Building on its operations established in 2015, Southern Group continues to connect developers, partners, and customers within the real estate ecosystem. As the market demands increasing professionalism and adaptability, the company's efforts to refine its operations are expected to elevate service standards, expand cooperation opportunities, and foster a professional, transparent real estate market in Ho Chi Minh City and Vietnam.

(Source: Southern Group)