The event unfolds at Saigon Riverside Park under the theme "Style up, Vibe on," blending product discovery, shopping, digital content, and entertainment in one space.

The TikTok Beauty Fest 2026 event space. Photo: Organizing Committee

30 beauty brands, 70,000 gifts

A key highlight of the event is the brand booth area and the Beauty Experience Hub. Over 30 beauty and personal care brands, including AHC, Vaseline, Clear, CeraVe, TOPGIA, L'Oreal Paris, Dove, Simple, and TRESemme, will participate, offering direct product experience and discovery.

At the booths, attendees can try products, join minigames, and participate in interactive brand activities. Over 70,000 free samples are available for guests to experience.

Beyond individual booths, the Beauty Experience Hub creates a multi-brand experience space, combining various activities at one stop: product trials, watching TikTok Shop Live, joining minigames, and receiving gifts.

This model allows attendees to explore multiple products in one area, fostering connections between brands and the user community. For brands without dedicated booths, the Beauty Experience Hub also serves as a platform to introduce products and directly engage consumers.

Integrating discovery, interaction, and shopping activities within a single space aims to replicate the familiar user journey on TikTok, but in an offline format.

12-hour Mega Live stream

Another link between online and offline experiences is a 12-hour Mega Live stream on TikTok, hosted by content creator Be Duy (ID: @beduyzuize) directly from the event grounds.

The livestream features over 30 cosmetic and personal care brands, offering promotions such as free shipping, direct discounts up to 50%, and shopping vouchers worth up to one million dong.

Attendees can watch the Live stream on large screens at the event or on personal devices. Discount codes distributed during the livestream and at the event can be used for purchases on TikTok, while guests can also interact directly with content creators on-site.

This integration connects the event space with the digital platform, allowing users to experience products directly, access content, and shop on TikTok simultaneously.

This marks the first time Be Duy will host a 12-hour Mega Live stream, continuing their collaboration with the user community, brands, and TikTok.

The "Style up, Vibe on" music night. Photo: Organizing Committee

The event concludes with the "Style up, Vibe on" music night, from 7 p.m. to 10 p.m. This program combines music, performances, and interactive activities, creating an entertaining space for the beauty community and content creators.

The lineup of guest artists for the "Style up, Vibe on" music night includes:

The stage will feature Toc Tien, Quang Hung MasterD, Tang Duy Tan, Trang Phap, Ngo Lan Huong, Han Sara, OSAD, Son K, AEONUS, Liz Nguy Thuy Linh, and Changg. Each artist will bring a distinct musical style, contributing to the program's diverse atmosphere.

Under the "Style up, Vibe on" theme, TikTok Beauty Fest 2026 activities are designed to connect content, community, and brands. From product experiences, gift giveaways, and livestream viewing to shopping and music enjoyment, attendees can access various activities in a continuous journey.

The Dan