TPBank is launching a series of year-end activities and promotions aimed at enhancing customer experience during the festive season. The bank's initiatives span both physical transaction spaces and digital platforms, emphasizing convenience, stability, and consistency across all customer touchpoints. This strategy focuses on providing positive experiences throughout the holiday season and into the new year.

The "Christmas Lighting" ceremony, organized by the bank for the first time, marks the official start of these festive activities. Concurrently, the TPBank building in Ho Chi Minh City is decorated with a Christmas theme, creating a focal point at central transaction locations. The lighting event features interactive elements, music, games, and gifts, attracting both customers and local residents.

The TPBank building in Ho Chi Minh City is decorated with a Christmas theme. *Photo: TPBank*

Complementing its physical presence, TPBank introduced a festive season interface on the TPBank App. This design helps customers quickly identify year-end programs upon their first access, ensuring a consistent experience across direct and digital channels. The digital banking application serves as a smart financial assistant, offering over 2,000 utilities during the peak year-end period. Users can perform various tasks on this single platform: transfer money, make payments, manage cards, track spending, send greeting cards, save money, get online cash advances, shop online, transfer money internationally, and plan personal finances.

Many customers participated in the "Christmas Lighting" event. *Photo: TPBank*

The bank is also promoting features such as ChatPay and Paste to Pay. These allow users to transfer money directly within a chat interface or copy payment information to complete transactions. The system leverages AI technology for data recognition and rapid transaction processing, minimizing manual steps for users.

Beyond digital platforms, TPBank offers year-end promotion programs across various product categories. These promotions are regularly updated on the App and apply to card spending, shopping, dining, entertainment, and travel. This approach allows customers to easily monitor and select promotions that match their holiday spending needs.

Customers received gifts when participating in the event. *Photo: TPBank*

For premium customers, TPBank provides exclusive transaction services and a network of over 40 VIP lounges nationwide. The transaction environments, advisory teams, and digital platforms are streamlined to efficiently support customers' financial needs during the busy year-end period.

According to a bank representative, the "Christmas Lighting" ceremony represents just one element of a broader strategy to enhance customer experience. The bank aims to ensure convenience, stability, and consistency across all customer touchpoints, from direct transactions to digital platforms, throughout the holiday season and into the new year.

Hoang Dan