Digital finance day 2026, previously known as cashless day, runs from may to september under the theme "smart payments drive digital finance". A key event this year is the digital finance festival on Nguyen Hue walking street, anticipated to draw 100,000 to 150,000 visitors. The festival will feature interactive zones focused on smart payments, financial technology, digital financial security, and personal finance management.
VPBank is participating in the event for the fourth consecutive year, once again featuring its VPBank cashless city experience zone and the VPBank e-concert. This year's experience zone, themed "prosperity boulevard", draws inspiration from the game Monopoly. Visitors can immerse themselves as "real-world investors", navigating a digital financial management journey that covers saving, spending, investing, and asset protection, all within VPBank's service ecosystem.
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VPBank e-concert in 2025. *Photo: VPBank*
Kicking off the experience, VPBank presents financial solutions tailored for individual customers, household businesses, and enterprises. Visitors can explore card products, "super profitable" solutions designed to optimize idle capital, and "all-in-one" integrated digital solutions for household businesses, all accessible via the VPBank NEO app.
Following this is the Cake by VPBank zone, showcasing digital banking products for younger demographics. A key feature is the Cake Freedom 2in1 card, offering up to 20% cashback and a swift approval process. Cake by VPBank's digital solutions are customized to suit modern lifestyles, empowering young people to manage their spending effectively.
The next stop on "prosperity boulevard" is the VPBank Securities (VPBankS) section. Here, visitors can discover the NEO Invest digital investment platform, which integrates products such as stocks, bonds, fund certificates, and ePortfolio sample investment portfolios. NEO Invest aims to simplify the investment process, enabling customers to access the market and manage their portfolios more conveniently in a digital environment.
Concluding the journey is the OPES digital insurance area, featuring home and oto physical damage insurance products. OPES fully digitizes the processes for purchasing, receiving contracts, and processing claims, allowing customers to complete these tasks online at their convenience.
Beyond exploring the digital financial ecosystem, visitors can engage in interactive minigames within each zone to accumulate reward points. Players can redeem these points for gifts, participate in a lucky spin, or earn a chance to win tickets to the VPBank e-concert, scheduled for the evening of 6/6 on Nguyen Hue walking street. The bank states that the total value of prizes for the program reaches billions of dong.
In addition to the experiential activities, VPBank is co-hosting a seminar titled "smart payments in the digital era". This program is set to bring together experts and business representatives to discuss digital payment trends, modern consumer behavior, and technological solutions within the financial sector.
A VPBank representative stated that their participation in digital finance day 2026 aligns with the bank's strategy to advance digital financial solutions, broaden access to financial services, and foster a transparent, secure digital economy in Vietnam.
(Source: VPBank)
