MSB Digital Bank, developed on the Backbase system, represents a significant step in the bank's digital transformation. Backbase, a digital banking architecture widely adopted by international financial institutions, enables the system to handle high volumes of transactions at high speed, ensuring stable operational performance.

Multi-layered security according to international standards

Ensuring the safety of customer information and assets is a crucial requirement in digital banking risk management. MSB Digital Bank addresses this by incorporating multiple layers of security, adhering to international standards, to enhance risk prevention and protect user data and transactions.

MSB Digital Bank is equipped with multiple layers of security according to international standards. Photo: MSB

The application integrates supplementary technology solutions to bolster security. These include: FIDO transaction authentication, face authentication, and the Bshield solution, which protects mobile applications on both iOS and Android operating systems. Furthermore, MSB collaborates with technology partners such as ePay and Trusting Social, and connects with data from the Ministry of Public Security to optimize the electronic know your customer (eKYC) process. These solutions shorten transaction processing times and increase the ability to detect and prevent illegal interference within the system.

Users can select display backgrounds from a list of available images in the MSB Digital Bank library. Photo: MSB

A key innovation of MSB Digital Bank is its ability to personalize the interface and features for individual customer groups. The system dynamically adjusts displayed content based on customer segmentation and actual usage needs, creating a tailored experience. The application aims to function as a smart personal financial assistant, elevating the user experience across all aspects of modern life. By analyzing demographic data and financial behavior history, the system automatically identifies and proactively suggests suitable products, features, and preferential policies for each individual, supporting users in making quick decisions.

"All-in-one" utility ecosystem

Beyond basic banking services, MSB Digital Bank expands its utility through an extensive service ecosystem, connecting with external partners. This integration allows customers to access a wide array of financial and consumer services on a single platform. Through the application, customers can perform transactions such as opening online accounts, registering for cards, purchasing insurance, utilizing services on the marketplace, and participating in the MSB Rewards loyalty program. The bank also offers loan products, credit cards, and overdrafts with automated approval processes and online disbursement limits of up to one billion dong.

Users can perform many transactions on the MSB Digital Bank app. Photo: MSB

The application further integrates cash flow management tools, allowing idle funds in accounts to continuously generate profit. To ensure liquidity, users can flexibly withdraw money 24/7 for unexpected spending needs without interrupting the profit-generating journey of funds in their checking account. This feature empowers customers to actively manage their finances and grow assets through personal digital financial applications. MSB developed the platform based on international technology standards, prioritizing system security and the ability to meet customers' actual usage needs. Through MSB Digital Bank, the bank expects to expand its digital services and enhance the online transaction experience.

MSB will support customers in transitioning from the old MSB mBank application to the new MSB Digital Bank application starting on 1/6. Detailed information will be communicated to each customer through official channels.

Minh Ngoc

Readers can find detailed instructions on app migration here or contact Hotline 1900 6083.