The 180 square meter Zilli Ly Thai To space exudes elegance and privacy, reflecting the brand's identity – emphasizing discretion, craftsmanship, and personalized service. Patrons can explore the fashion house through a tailored experience, suited to the needs of the elite.
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Store interior. Photo: Zilli
Similar to its global branches, the store in Vietnam offers three main services. The first is exclusive style consultation, where clients can explore curated new collections.
The second is made-to-measure service, where specialists provide in-depth advice on all product lines – from casual wear to formal attire and accessories. According to a brand representative, each product is crafted from rare materials using exclusive techniques, ensuring the design is a "unique statement of Zilli's savoir-faire (expertise)".
The third is exclusive access – an opportunity to acquire limited collections, a signature service reserved for VIP clients.
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The brand emphasizes premium materials and exclusive techniques developed over decades. Photo: Zilli
Originating in Lyon, France, in 1965, the fashion house established a unique vision for luxury men's fashion, highlighting master craftsmanship from its ateliers in France and Italy.
According to a brand representative, through strict selection of rare materials, attention to detail, and a pursuit of "perfection", Zilli has become a benchmark in men's apparel, embodying the concept of "Peak Luxury".
The brand's hallmarks are its leather jackets (blousons), bespoke tailoring, and distinct savoir-faire, attracting sophisticated gentlemen globally – a group that values elegance, originality, and refinement, empowering them to master their lives.
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Leather jackets are the brand's most prominent line. Photo: Zilli
Regarding the strategy to bring craftsmanship to local customers, a representative from MD Luxury, Zilli's distributor in Vietnam, stated: "Our ambition is to help gentlemen experience the intrinsic depth of the fashion house – where elegance, savoir-faire, and contemporary luxury are expressed with refinement".
The store on Ly Thai To street allows Zilli to further solidify its position in Asia, while establishing an exclusive dialogue with elite clients in Vietnam who possess refined taste. This opens the door to the world of the fashion house and its journey in pursuit of "perfection".
(Source: Zilli)
The new store's launch event took place on Saturday, 28/3, from 4:30 PM to 6:30 PM, at Zilli Boutique, 27-29 Ly Thai To, Hoan Kiem, Hanoi.
