According to Trend Hunter, the newly released Marche Packable Tote, part of the Fall/Winter 2025 collection, is made from high-quality materials like polyamide and dyneema—a fiber advertised as "stronger than steel". The bag features the Balenciaga logo, a list of Paris store addresses, and a crumpled effect to give it a worn look. It can hold up to 10 kg.

The fashion house announced that customers can pre-order the bag with free shipping in October.

Balenciaga's Marche Packable Tote. Photo: Balenciaga

Balenciaga's Marche Packable Tote. Photo: Balenciaga

When images of the bag were shared on X and Instagram on 19/8, many commented on its high price compared to its ordinary appearance. Others questioned its practicality at such a luxury price point. "It looks just like the nylon bags we use for grocery shopping every day," some wrote. Others commented, "Too expensive. I would never spend that much money on a nylon bag," and "If this is fashionable, you could just grab an old nylon bag from home and strut down the street".

According to W, Balenciaga's new bag reflects the trend of luxury fashion houses transforming everyday disposable items into high-end accessories. Brands are addressing consumer culture through attention-grabbing products, sparking debate about modern consumption habits and social values. This provides a deeper perspective on everyday objects.

Prior to this bag, Balenciaga has released several similar products: a trash bag-inspired purse, duct tape bracelets, the 9 a.m. Coffee Cup bag, a chip packet-shaped bag, and ripped tights. Other brands, like Louis Vuitton and Gucci, have also attracted attention with "dirty" jeans, paint can-shaped bags, and newspaper-print items.

Hoa Mi (according to Trend Hunter)