Barefoot shoes become a hot trend

Shoes mimicking bare feet are in high demand after South Korean singer Jennie and other fashion enthusiasts promoted them.

On 11/7, Jennie of Blackpink "caused a storm" on social media when she appeared at the airport wearing shoes that led many to believe she was barefoot. According to Osen, the design sold out at several local online stores within a day. Photo: Osen

Jennie's barefoot shoes are designed to mimic bare feet by the brand Vibram, intended for training, and priced at 120 USD (3.1 million VND). Launched in 2020, the shoes only gained popularity in South Korea after Jennie wore them.

Vibram is a leading Italian brand in the development and production of high-performance rubber soles for outdoor and recreational activities, work safety apparel, fashion, and orthopedics. The company manufactures over 40 million shoe soles annually, with facilities in the US, China, Japan, and Brazil. For about 10 years, the brand has become increasingly known for its five-toed shoes. Photo: Pinterest

According to Vogue, Vibram's collaborations with designers like Kiko Kostadinov and Ottolinger have contributed to the growing popularity and demand for these shoes. Since last fall, many individuals have showcased this new shoe trend at New York Fashion Week, including MC Liana Satenstein. She told Dazed magazine, "I like the way my feet are exposed like this. To me, they look more seductive than showing cleavage or wearing sheer clothing." Photo: Pinterest

American writer Nicolaia Rips brought a fresh perspective to office attire with her barefoot sneakers. In an interview with Dazed, she mentioned being complimented by a fan on her unique and interesting shoes while waiting for the elevator. Photo: Instagram Nicolaia Rips

Fashion enthusiasts have embraced the unusual design by sharing outfit pairings on various platforms. Video: TikTok Nicolevas

A woman paired the training shoes with a minimalist bodysuit for a street style look, adding a touch of luxury with a Hermes Kelly bag. Photo: Pinterest

According to Vogue, many people favor these shoes for their comfort. Photo: Pinterest

The ultra-lightweight design, weighing just over 90 grams, provides a barefoot feel while offering sufficient support. The shoes feature PU foam and wool padding. The rubber sole has small grooves for grip and comfort. Photo: Pinterest