Boss launches fall/winter 2025 campaign

The German fashion brand's "Be The Next" campaign celebrates 5 talented, ambitious young individuals shaping the next generation of leaders.

For fall/winter 2025, Boss launches its "Be The Next" fashion campaign, inspired by the core message "Be Your Own Boss." The campaign celebrates talented, driven young individuals shaping the future to become the next generation of "Bosses" in their respective fields.

The campaign spotlights two promising new faces: British actor Aaron Pierre (pictured), gaining attention for his new superhero role with DC Studios, and Indian actor Ishaan Khatter.

The two actors join familiar Boss brand ambassadors: S.Coups, leader of the global K-pop group Seventeen; Taylor Fritz, the American tennis player making his mark on the professional circuit; and Amelia Gray, one of the most sought-after names in fashion.

Boss's fall/winter 2025 collection reaffirms its position in the field of fine tailoring. Aaron Pierre showcases the versatility of the everyday wardrobe by transitioning from a relaxed-fit blazer to a youthful puffer jacket, demonstrating the collection's adaptability.

Ishaan Khatter, the Indian actor and dancer who starred in Homebound, appears in one of the season's signature looks. He wears an Italian knit jacket paired with the "New Trouser," a relaxed, double-pleated, straight-leg style making its debut.

S.Coups, leader of the global K-pop group Seventeen, makes a statement in a silver-gray two-button suit, updated with textured wool and a modern slim fit.

American tennis player Taylor Fritz appears in a range of outfits, from a coordinated green suit with a herringbone overcoat to a sleek leather jacket paired with sportswear. These choices highlight the blend of comfort and sophistication, meeting the demands of an active lifestyle while maintaining Boss's signature elegant style.

Boss's latest collection brings warmth and emotional depth to the colder months. The dominant color palette of muted greens, dark grays, and rich chocolate browns elevates the campaign's mood and conveys the elegant cohesion of the tailored seasonal designs.

For womenswear, Boss focuses on designs that can accompany women from day to night. One highlight is the luxurious shearling coat worn by American model Amelia Gray. The design features warm brown Nappa leather in a youthful cropped silhouette, easily incorporated into everyday style.

Amelia Gray appears in a loose-fitting suit with wide-leg trousers, projecting the image of a powerful "female Boss." Through the combination of elegant and sophisticated designs, the campaign fully captures the strong yet soft and alluring personality of women.

To spread the "Be The Next" message widely, Boss is implementing a 360-degree media campaign, including large-scale outdoor advertising in major cities globally. Digital and static billboards in high-traffic areas aim to bring the campaign to a wide audience.

Hai My

Photo: Boss

The collection is available at Boss stores worldwide, on boss.com, and through official distribution partners. In Vietnam, the brand is officially distributed by Tam Son International Company. Discover more about the collection here.

Contact:

Boss Lotte Mall West Lake Hanoi:

- Address: 1st Floor – Lot 122, Lotte Mall West Lake Hanoi, 272 Vo Chi Cong, Tay Ho Ward, Hanoi.

- Opening hours: 9:30 – 22:00.

- Phone: 02432015138.

- Email: boss.lottemallhn@tamsonfashion.com

Boss Trang Tien:

- Address: 46 Trang Tien, Hoan Kiem Ward, Hanoi.

- Opening hours: 9:30 - 20:00.

- Phone: 02439378131.

- Email: hugoboss.hn@tamsonfashion.com.

Boss Saigon Centre: