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The German fashion house updates its menswear line by pairing two-piece suits with polo shirts and summer shirts, creating an elegant yet relaxed aesthetic. These designs aim for a balance between traditional tailored structure and comfortable wear.
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The collection features modern suit silhouettes in neutral colors such as light pink, earthy brown, and titanium gray. Cashmere is incorporated into blazers, maintaining the characteristic tailored shape while offering a soft feel for the wearer.
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Premium cashmere in the blazers not only preserves the tailored form but also imparts a luxurious touch.
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The women's fashion line centers on the theme "Sharp Lines, Soft Power", presenting vests and blazers with distinct shoulder structures, combined with soft cuts to enhance femininity.
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Wide-leg trousers prioritize comfort and freedom of movement, featuring delicate belt details and cuts that flatter the feminine form.
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According to a brand representative, "Art of Tailoring" is a global campaign spanning six months, which commenced in mid-April. This initiative reinforces Boss's commitment to developing its tailoring line, a core value of the brand.
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Each design in the collection blends tailoring techniques, honed over decades, with a modern aesthetic. It caters to customers who value personal style and sustainable practices in fashion.
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The "Art of Tailoring" campaign also reflects Boss's refreshed approach to tailoring: meticulous yet flexible, and luxurious yet suitable for modern lifestyles.
Hai My
In Vietnam, the Boss brand is officially distributed by Tam Son International Company. Website: https://tamsonvn.com/boss/.
Store addresses:
- Level one, Lot L1-A26, Hanoi Centre Shopping Mall, 175 Nguyen Thai Hoc street, O Cho Dua ward, Hanoi. Phone: 02433635018. Email: boss.hnc@tamsonfashion.com.
- 46 Trang Tien, Hoan Kiem ward, Hanoi. Phone: 02439378131. Email: hugoboss.hn@tamsonfashion.com
- Level one - Lot 122, Lotte Mall West Lake Hanoi, 272 Vo Chi Cong, Tay Ho ward, Hanoi. Phone: 02432015138. Email: boss.lottemallhn@tamsonfashion.com
- Level one - L1-07, Saigon Centre, 67 Le Loi, Sai Gon ward, TP HCM. Phone: 028 3915 1737. Email: hugoboss.sgc@tamsonfashion.com
