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Loewe's pre-fall/winter 2026 collection, with its focus on soft leather and flexible garment structures, highlights exquisite craftsmanship. The campaign, captured by photographer Talia Chetrit on the volcanic island of Tenerife in the Atlantic, showcases the collection's vibrant color palette against the island's raw, untamed landscape.
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Creative directors Jack McCollough and Lazaro Hernandez approach clothing creation with the precision and depth of geologists, finding joy in the process. They shared, "This campaign continues our exploration of Loewe's craft heritage – a demanding yet joyful endeavor. Talia's photographs awaken the senses and instincts, much like our approach to tailoring and wearing." This philosophy underpins the collection's design, blending meticulous detail with a sense of liberation.
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The collection’s emphasis on material treatment and garment structure is evident. Layered pieces, open buttons, and loosened closures offer wearers freedom of movement. Signature soft leather remains a highlight, processed to be lighter and more flexible for the transitional season. This versatile leather, seen in long coats, trousers, and shorts, offers a smart yet comfortable feel.
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An experimental spirit defines the season's sportswear, with Loewe reinterpreting familiar athletic designs for a modern aesthetic. Anoraks, Grip shoes, and sleek Speed Shield sunglasses offer a streamlined and functional look. Vertical stripes on shirts, shorts, and Origami shoes create visual consistency, balancing the collection's knit jackets. These knits feature carefully crafted collars, providing a rich texture and tactile depth.
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Accessories continue to be a key element in Loewe's design language. The Amazona 180 single-strap bag is refreshed with an XL version for men and a medium size for women, offering versatile options for everyday style. Other designs, such as the Layer Flamenco clutch, Scarf bag, and mini Cala, further demonstrate the fashion house's strength in shaping and handcrafted leather techniques.
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