In a promotional campaign for a cosmetics brand launched last week, Ju Jingyi impressed in a burgundy asymmetrical silk dress, one of this autumn/winter's hottest colors. The high-end satin design, featuring a strapless bodice and a long silk wrap around the neck creating a choker, accentuated the actress's elegant collarbone. She paired the dress with a neat bun, gold earrings, and minimal makeup.

Tra Linh said the dress features a built-in corset that enhances the curves while maintaining a soft silhouette. The designer and six artisans spent 12 days completing the garment. "Ju Jingyi's team contacted our distributor in Shanghai to commission this dress for her ambassadorship. I'm delighted she's pleased with it," Tra Linh said.

According to Sina, Ju Jingyi's advertisement has garnered millions of views and topped China's commercial value index. Related keywords also trended on Weibo.

Ju Jingyi behind the scenes of the advertisement shoot. Photo: Weibo

The 31-year-old Ju Jingyi is one of the most prominent actresses in the Chinese film industry. She debuted in 2013 as a singer with the idol group SNH48. Japanese media dubbed her the "once in 4,000 years beauty," a label later adopted by several Chinese publications, sparking debate. While fans praise her beauty and perfect features, others believe her appearance isn't exceptional.

She gained recognition for roles in dramas such as "Legend of Yun Xi," "The Legend of White Snake," and "The Blooms at Ruyi Pavilion." She ranks among China's top 20 stars with the highest total drama views.

Tra Linh and Viet Trinh founded a high-end wedding dress brand in 2013 and later expanded into evening wear. They cater to domestic, Middle Eastern, European, and American markets. Their designs have been worn by many celebrities, including "Philippines' most beautiful star" Marian Rivera, Liu Yifei, Fan Bingbing, Mai Davika, Chi Pu, and Midu.

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