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Monday, 15/9/2025 | 10:52 GMT+7

Li Ziqi embraces the 'autumn breeze' style

Cultural content creator Li Ziqi has drawn attention for her outfit coordinating with the popular autumn trend.

According to Sichuan Guancha, Li Ziqi made a guest appearance at a panda conservation program in Sichuan last week. She wore an off-the-shoulder crocheted top with a maxi skirt and styled her hair naturally.

Across video platforms, thousands of people shared Li Ziqi's new images, referring to her as an "autumn breeze." Many viewers praised her unique take on the Maillard style.

Li Ziqi with her grandmother in a short film from 11/2024. Video: Weibo/Li Ziqi

According to Marie Claire, Maillard is a popular fashion trend in China inspired by the Maillard reaction in cooking, where food turns brown, yellow, or beige during the cooking process. Brown and beige are the dominant colors in the Maillard style, creating a warm, comfortable, and easy-to-wear look.

Li Ziqi often wears clothes she sews and dyes herself using traditional methods and natural materials like grape skins and plants. Viewers commented on Red Note: "Her beauty is unique. The Maillard outfit is perfect for autumn, gentle as a breeze," and "Li Ziqi is becoming more and more beautiful".

At the event, many fans surrounded Li Ziqi, making finger hearts at her. "I want to make finger hearts back at you," she said, "but it turns out I don't know how to do it yet".

Li Ziqi makes iris-shaped earrings for an event in May. Video: Weibo

Since the beginning of the year, Li Ziqi hasn't updated her videos or interacted with fans on social media. She has been focusing on learning intangible cultural heritage skills. Her most recent work was in 11/2024, a three-part series depicting the process of Diaoqi, a form of ancient carved lacquerware.

According to The Paper, Li Ziqi's content goes against the current internet trends. Almost 10 years ago, when urban themes dominated online content, Li Ziqi chose to focus on rural life. When life became increasingly busy and fast-paced, she embraced slow, handcrafted practices in harmony with nature. For instance, she would soak seeds, wait for them to sprout, grow into saplings, and bear fruit. All her work emphasizes meticulousness. She only films when she has a deep understanding of the subject and the craft she wants to showcase, and she doesn't frequently update with new works.

Li Ziqi, 35, at the panda conservation event. Video: Weibo

She comes from a poor background. Her parents divorced when she was young, and her father remarried. Li Ziqi was mistreated by her stepmother. At first, she cried, but eventually, she stopped shedding tears during the abuse. Later, her paternal grandparents took her in. When she was 10, her grandfather passed away, leaving the family without financial support. She went to the city to work and even slept under a bridge because she couldn't afford rent. In 2012, Li Ziqi returned to her hometown to care for her ailing grandmother. She started creating food-related content in 2016 and later transitioned to focusing on intangible cultural heritage.

Nhu Anh (according to Sichuan Guancha)

By VnExpress: https://vnexpress.net/ly-tu-that-mac-phong-cach-lan-gio-thu-4939104.html
Tags: China Autumn breeze Maillard trend Maillard style Li Ziqi

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